Customer-centric marketing strategies work better than business focussed ones. Delivering customer experiences has been our forte at efficaci and omnichannel marketing is one of the best enabling tools for us. First up, omnichannel marketing is bespoke and it is unique to every business.
Understanding omnichannel marketing
Omnichannel marketing strategies meet customer needs at their chosen touchpoints to deliver high-end customer experiences. The customer chosen touchpoint could be social media marketing platforms, blogs, physical locations, newsletters, customer delight calls or live chats.
The most critical aspect of an omnichannel marketing strategy is brand interaction and delivering brand-consistent conversations (messages and interactions with customers) across a plethora of devices and technologies. This is a customer-centric marketing strategy and customised according to the touchpoints, making it a ‘delight’ experience.
An omnichannel marketing strategy should focus on creating a seamless customer experiences, so we can connect all the touchpoints using the data collated, unify them and deliver.
We should tie each interaction of the customer to all other channels to spin a singular, delightful, seamless, and a joyful experience. In short, it is a unified service offering. A happy customer is ready to give you more business and information in the future.
Example:
A customer visits your store through a Twitter Ad, puts a few items in the basket and leaves without making a purchase. How do you handle the abandoned cart communication? What should you do to retain or regain the customer?
Since Twitter is a preferred channel for the customer, send a Direct Message along with re-targeted ads.
You have the email address of the customer, so you should email with suitable content.
Since the customer comes from Twitter, he is a heavy social media user. Re-targeted ads on other social media platforms using demographics would be a great idea.
The objectives of all these marketing strategies are similar, conversion, however, the difference lies in the perspective of a customer. We execute all these strategies in bespoke ways and get different conversion rates.
Look at the comparison table below:
Why adopt multichannel marketing?
There are many advantages to adopt an omnichannel marketing strategy. Let us discuss the three major ones.
Enhanced data collection through customer journey analysis: Collection of insights and analytics becomes easier and comprehensive because of enhanced customer experiences through omnichannel marketing. You can trace and collate engagement data across channels and touchpoints [Cookies, device id’s, tracking pixels CTRs, open rates etc.] resulting in deeper insights into customer journeys. Customer preferences, interactive behaviour combined with insights can help you identify profitable opportunities to grow faster. Identifying the best performing channels will help create better experiences and you have to tweak them as required.
Build better and better customer experiences: While building better and effective campaigns, you can promote better personalisation using internal synergies and collaboration. This will help deliver amazing customer experiences by reducing marketing funnel friction, improving website flows, and creating relevant content. Use enhanced customer experience to drive better targeting through personalisation.
Spend more and save more: Fine-tuning your marketing spend gets easier. Increasing spend on channels that work and weeding out others can be an initial strategy. However, more effective campaigns bring better revenue. So, by cutting marketing spend and increasing ROI, it turns out to be a win-win to adopt omnichannel marketing.
Planning an omnichannel marketing strategy
We at efficaci believe in bespoke digital marketing strategies and omnichannel marketing is right up our sleeve, because it is unique to each business.
An omnichannel strategy results from collaboration within a well-integrated business where the major stakeholders are:
Customer Success
Sales
Product
Marketing
Internally, your business has to ask and identify what the above departments expect from customers. The information needs to be collated and frozen. This information should contain, from each of departments:
The need to improve the present strategy
Recommended touchpoints
Touchpoints that are not effective
Touchpoints your business is ignoring
Touchpoints of core customers
There is no right or wrong marketing strategy. The way ahead is to create an omnichannel marketing strategy, A/B test it, and tweak it as you go. Wash, rinse and repeat.
Critical headless CMS
We have discovered that using a headless CMS is the way to go to create omnichannel customer experiences that are truly effective. The creation part of the strategy, like visual assets, messaging etc. should be segregated from delivery mechanisms.
The delivery mechanisms and collection of customer data and insights should be a unique process. This is highly critical to collect enhanced customer insights. Again, customer experiences depend on delivery logistics and there are too many delivery platforms out there.
Conclusion…
Simply put, customer experiences are highly effective. For experience, wear the customer’s shoes in a buying journey from a business that practices omnichannel marketing . As a marketer, that will be an eye-opener.
At efficaci, we strive to empower brands, accelerate their digital transformation and create bespoke customer experiences for them to succeed and sustain.
The pandemic has revamped the email marketing process in totality. Pre-pandemic and post-pandemic emailing strategies are completely different today. So, email marketing in 2022 is considering the changed customer preferences, and buying behavior to evolve, become effective and deliver.
Adapting to customer preferences and adopting new technology is critical and email marketers today are evolving new processes and changing the way email marketing works.
I listed the expected twists and turns of this industry in 2022 in this article. Let us explore how email marketing in 2022 will upgrade to cater to the changed scenarios.
Artificial Intelligence in email marketing
Humanized emails using artificial intelligence are the biggest challenge for email marketing in 2022. Deep personalization is the key to success, and AI will be of little use here. However, AI-enhanced tools can help send triggered emails and see better CTRs.
Many AI tools, like Salesforce and Marketo, integrate predictive analytics that can help generate better and impactful emails. Their lead scoring models are the best and can help swing CTRs your way when the emails are in sync with customer expectations.
Businesses like Netflix and Amazon are leveraging these technologies and send out behavior-based emails which have great open rates and CTRs. Amazon sends ‘similar product’ emails and Netflix sends emails based on previous watch history.
More interesting is the fact that both use AI tools to construct subject lines that enhance open rates.
Hyper-personalization and micro-segmentation in 2022
Though hyper-personalization and micro-segmentation have been a long trend in email marketing, this year they will be more critical than ever. Scoring marketing leads and mail workflows have to be carefully constructed around your segments, and thinner segments will work better.
Segmentation at the level of ‘buyers’ and ‘searchers’ will not work anymore. Micro-segments within ‘buyers’ and ‘product types’ will become more relevant.
The more the segments, the more will be the variety of personalized emails. The more personalized emails get, more the chances of click-throughs. Do not forget to optimize your mail flows here.
Many AI tools are available to create micro-segments. For example, assessments, chatbots, calculators or quizzes on your landing pages can build lists or relevant micro-segments. These tools create relevant and informative interactive content and help general qualified leads with a greater chance of conversion.
Demographic and geographical segments will not cut it for email marketing in 2022. Advanced segmentation based on tastes, needs, habits and behavior will be relevant in this year.
These personalization options will provide value to the customer and increase the chances of click-throughs.
Test, test and test
Consumer preferences have changed and therefore, it is only wise to carry on with A/B testing. Guessing will not cut it and testing will be an integral part of email marketing in 2022.
A/B testing will tell us more about the audience and their preferences so that we can send customer-centric emails to create conversions and convert better. Visuals, subject lines, CTA copy, placement and personalization will play a big part in successful email marketing campaigns.
AMP in email marketing
AMP is a google innovation that helped serve web pages faster on mobiles. Accelerated Mobile Pages or AMP is the key and is one of the fast catching trends in email marketing today.
AMP runs on JavaScript, HTML and CSS and helps readers act on the CTAs without redirection. It enables a reader to complete the purchase on the email going nowhere else.
Many email clients like Aweber, SendGrid, Amazon SES and Gmail support AMP based emails. We will see many other providers joining the bandwagon in 2022.
Email marketing in 2022 should take an omnichannel marketing approach
Email marketing being one of the best lead-generation tools, siloed marketing will only bring down its effectiveness. A consistent, branded experience across all marketing channels will not only help to brand but ensure that the omnichannel approach gets better open rates and conversion.
Omnichannel marketing strategy will help in customer retention by about 90% compared to about 33% in a siloed approach. This is because of the customer experience such a strategy will create.
A brand that is omnipresent creates a consistent experience across all marketing channels and that is very important to customers.
Ensure that you introduce and practice BIMI – Brand Indicator for Message Identification. This is very important for omnichannel marketing. It is a known fact that about 70% of recipients open an email once they have recognized the sender. Using brand logos along with messaging is critical in BIMI, it showcases it as an authentic email.
When you take the omnichannel marketing route, BIMI helps in building trust with readers, improves brand visibility and recall, defines authenticity and thus commands a higher deliverability and open rates.
Accessibility
Assistive technologies are getting smaller and effective by the day, and integrating accessibility into your email marketing practices will help take your message a longer way.
There are about a billion people on the planet who are differently abled and taking your emails to them will help growth, especially if you are in the space.
Adding semantic tags, alt tags to images, suited color contrasts and animation will help accessibility, especially with screen readers. This results in an inclusive experience and helps your campaigns to do better.
Content tone
The world is in trouble, not only because of politics and COVID-19 but also because of inter-family strifes and bespoke individual issues. So, being sensitive to emotions and sentiments of readers is important. Using an emphatic tone and simple language will help resonate with people better and your content marketing.
During unrest of troubling times, it is necessary to adjust your content and tone along with reducing or completely doing away with automated or scheduled emails. A customer is a human first, and push marketing does not help in such a scenario.
For email marketing in 2022, content should also tone down on aggressiveness and it should filter out inappropriate words according to the situation. Remember, compassion goes a long way in ascertaining customer retention.
Email marketing in 2022 will see more visuals
An average human mind processes visuals much faster than test – in fact, 60,000 times faster. Today, about 70% of marketers agree that visual content is critical to any marketing strategy.
Various visuals like videos, 3D images, GIFs, static images, animations are best to use in emails to make them more relevant and attractive. Grabbing attention is the key here, and such emails can do that with ease.
However, the written word is not getting obsolete. It has its own charms and will work after it gets the attention.
Brands that use visuals in email marketing see about 7X better open rates and conversions. Creating that visual oomph will be the primary aim of email designers for email marketing in 2022.
Creating appealing emails will help create an impact on the reader, which will help you grow.
In conclusion…
While adopting the above trends, keep in mind the email marketing best practices. Advanced technologies that are a part of the above trends will stay for some time. Investing in them now can help you make the most of it. Email marketing in 2022 is moving towards better customer experiences, and the more awesome it gets, the more the open and conversion rates.
“Content is king” – repeat that in your mind a thousand times before you consider digital marketing. We estimate the yearly returns on content marketing at $42 billion and that figure is growing constantly, according to a statistical survey. Content marketing in 2022 is going to change the entire way we look at the process by integrating all kinds of content.
Your entire cradle of digital marketing rests on content and it is foundational raw material for all its processes. Content is the only ingredient of your digital marketing strategy that speaks to your customers and prospects, and without good quality content, you can kiss goodbye to all online leads.
This is the reason most businesses are focusing more on creating, distributing and monitoring good quality, relevant and valuable content. As obvious, when the right content reaches the right target audience, it helps grow your business besides making your business more findable on search engines.
So, good quality content is a two-pronged tool that enhances your SERP, besides being a tool to showcase your business in the right manner to attract customers.
Content should always address customer’s needs, problems and behavior after understanding them. Such content creates positive customer experiences and helps lubricate the buying journey.
If you are an existing business or a startup, we at efficaci recommend you to understand, follow these trends in content marketing going into 2022.
This year, raise the bar on the quality of your content by focusing on getting your content in front of more people, improving customer retention and getting more followers. Your content should focus on improving trust, enhancing your brand, and improving brand recognition. Customer retention should also be the focus of this year. Use inclusive language and get into a story-telling mode to get repeat visitors to your website.
Unless your content adds real value to a reader, it will not be impactful. Follow the golden rules of creating and impactful blog before distributing it.
User preferences and trends have changed because of the pandemic induced conditions and customers have become more sensitive to choosing the content they consume. So, content marketing in 2022 recommends constant updates to your website and enhancing customer experiences should be the aim.
Focus on Account Based Marketing [ABM] by personalizing content for B2B accounts. This needs the sales and marketing teams to work in tandem. Fostering business relationships should be the focus and ABM will help build trust and brings long-term ROI, along with better branding and brand positioning.
Practice personalization across your omni-channel marketing strategy as and where applicable. It creates a bond with the user, engages him and, improves the chances of conversion.
Use more visuals
Content becomes more appealing and understandable when incorporated with visuals. Many of your readers may not have the time to consume textual content, so using good quality images and amazing videos can help them consume better. Visual content drives more participation, besides improving bounce rates.
Test takes time to read, understand and implement. Whereas images are easier to read and take no time. While videos are also time-consuming, they will consume less time than reading. Enable one way visual communication in your content.
The most important aspect of using images and videos is that a consumer is more focussed on visuals than text. Driving home a message is much easier using visual media. Content marketing in 2022 is going to see more and more use of visual assets integrated into content.
More and more businesses are taking to podcasting, especially in the education niche. Podcasts do not need screen time from the reader and audio connects with the listener on a more personal plane. Audio highly involves and creates better understanding in the listener.
Another advantage of podcasts is that they sell better depending on the voice, tone and emotions used. Owing to the pandemic, podcasts have become more effective and are being used widely today.
We can easily deliver certain concepts, or theories that cannot be expressed in text using podcasts. Like videos, podcasts are very effective in showcasing expertise. So, making podcasts a part of your content marketing in 2022 will make it more effective and help create relationships.
AI integration
Artificial Intelligence has permeated most internet based apps and process and leveraging it can enhance your content marketing initiatives. Content marketing in 2022 will see artificial intelligence creating blogs for search engine optimization.
AI will also become more prevalent in plagiarism and grammar check tools and will probably enhance your content marketing analytics. Artificial Intelligence will also angle better and relevant distribution of your content and facilitate it in various formats that hitherto take more time and resources.
Search engine optimization
When AI prevails in content marketing, search engine optimization will see great empowerment in terms of optimized blog posts and error-less content. Optimization becomes easier and will see a level of consistency. Of course, original content will always rank better and if it solves your reader’s quest or problems, it is even more valuable.
Conclusion…
Visitor attention spans are minimal and they will see a downtrend with such abundant data. Following the trends we just discussed, it is only wise to implement them to stay head and ensure sustained growth. Content marketing in 2022 will change the barren internet landscape for the better.
Small fact: efficaci started out 18 years ago, albeit with a different name, in the content creation, curation, distribution and marketing niche. Understanding that content is critical to any digital marketing process, it remains our core strength.
Social media marketing has grown leaps and bounds in the recent years, and there is no stopping it. Though you get #nofollow links and indirect SEO juice, social platforms help businesses in myriad ways. SMM in 2022 is trending to transformational change and everything looks positive.
Right from getting traffic, branding, customer service and one-to-one interactions with customers, social platforms also help build a sustainable audience that helps boost business. SMM in 2022 is only going to take-off owing to so many technology and AI-based innovations that have enhanced their efficaci.
2022 has a lot in store for social media marketing. Let us check out a few good reasons and some best SMM tools in 2022, in addition to what you should do, and why your business should take to social media marketing, seriously.
Customer connect is critical
If not anything, COVID-19 has taught us that guesswork will not cut it anymore. During the pandemic, we did not guess the shortage of housing, electronics or lumber, did we? And, the same pandemic has changed consumer preferences and behavior drastically. This will have a dramatic impact on the economy and ultimately on us marketer’s performance. We, as marketers, have to consider a lot of these changed parameters to assess the customer and customize our marketing strategies to avoid unintended consequences.
A tough ask, but how we market our business will matter, and as a part of it, how we leverage social media will be a game changer. Families that went weekly shopping have stopped doing that and the web-savvy members, usually teens, have taken over the mantle of online shopping. In such a scenario, impulsive buying has risen along with normal shopping. Normal shopping too has changed according to the tastes of the one ordering, and that brings a twist to brand market shares.
The pandemic has ensured that eCommerce grew big along with consumer shifts. This phenomenon will take sometime to stabilize and come to normalcy, and its impact on marketing has to be assessed internally by businesses.
After assessment, it is critical to stay connected with customers, both past and present, to understand the trends and create successful strategies. This is just the beginning of a sea of change. Stay focussed.
SMM in 2022 needs you to stick to basics
Most business will make the same the same mistakes that they have been making. Changes are necessary to gain post-pandemic customers. Businesses need to pull up their socks and pay attention to a few things that should have been. SMM in 2022 has to be pro-active, not reactive.
Make videos a part of your strategy – Customers have been at home too long and the demand for video content has grown by leaps and bounds.
Display and discuss product or service pricing on the website. Be transparent. The lackadaisical economy during the pandemic has made the customer more price-sensitive.
There is a thin red line between sales and marketing. SMM in 2022 needs that line to vanish. Align them to ensure better co-ordination and conversions.
Cut down on meeting that discuss 10 year plans of the metaverse. Plan month on month and keep tweaking the SMM strategy to stabilize your customer-base.
We should keep the foundational pillars of marketing in mind at this stage. It will only improve marketing performance.
Long form content is back
SMM in 2022 is going to see more long form content. Be prepared to plan your collaterals accordingly. Last year (2021) saw a lot of short form content and this will not work anymore. Observe the subtle changes and trends that are happening on the social video front.
YouTube Shorts, Instagram Reels and TikTok focused on short 15 second message and today they have upped the content length to 60 seconds or 180 seconds.
With Facebook Live Audio Rooms and YouTube supporting Podcasts and Amazon Live Video emerging, it is only clear that long-form social content is back.
Long form content is going to the center stage of SMM in 2022 because social platforms want user to spend more time on them, long form content sells better.
Facebook Ads revamped and niche Facebook experiences gain importance
Messenger ads and lead generation ads on Facebook have improved drastically after the 2021 pixel debacle. The platform is working on constructive advertising. The evolved pixel and a stabler conversation API are going to change the game.
More Facebook users are looking for niche experiences on the platforms and for businesses. It is time to deepen the bonds with customers and build trust. Using Live Audio Rooms, Facebook Groups Facebook Reels and Facebook Live are the best ways to achieve these.
Meta (Facebook) will push short form advertisements, visibility becomes the main famous. Facebook is the largest social platforms user-wise, and it is only wise to embrace the new features to build and sustain business through social commerce and branding.
LinkedIn rolls out ‘Creator Mode’
2021 saw LinkedIn launch the creator mode. If you are looking to LinkedIn as a B2V marketing platform, you just have to turn it on. It gives you myriad options to build your brand and advertise on LinkedIn using original content across the platform.
Creator mode gives you:
Access to creator tools as they roll out
Publishing a LinkedIn newsletter
Access to LinkedIn live
A ‘topics you post about’ section on your profile with hashtags
Highlighting your posts
Converts your account into a follow account
The creator mode is going to see more tool rollouts this year. I foresee LinkedIn provisioning more value for money with these updates.
The Instagram bandwagon
According to Mr. Adam Mosseri, head of Instagram, people want to see more entertaining videos going into 2022. So, video definitely needs to be a part of your marketing strategy and there are many ways in which we can leverage Instagram for better SMM in 2022.
Instagram Reels – Short video platform that can get you the best organic reach. You can have simple videos here to drive brand messages and traffic. This is definitely a game changer going into 2022.
Direct Messages – Creating serious conversations is easy with live video chats or video messages. Connecting with leads is very easy using direct messages on Instagram and ensures that we personalized the videos used with messaging.
Instagram Live – Instagram Live can host with 3 guests good with the topic chosen. All audience members will get intimations when the live goes live. For 2022, the intended conversations are ‘intimate’. People are looking for such conversations on social media and taking the trend into your fold is good for business.
Instagram is continuously integrating newer features into the platform with amazing pace. With e-commerce and creator tools, Instagram will introduce ‘overwhelm’, although no more details are available at the time of writing this piece.
Instead of using Instagram as a part-time social media tool, businesses should leverage it like a sales tool to get the best out of this social media platform. Instagram is going to be the star of SMM in 2022.
Conclusion…
Social media marketing in 2022 will change rapidly because of the technology driven tools introduced on the platforms in 2021. The trend of introducing more and more features will continue. I recommend businesses to keep track of all these and leverage them as required for great SMM in 2022. We look forwards to some major revamps and birth of best SMM tools in 2022.
Search engine marketing or Pay per Click [PPC] strategies in 2022 will be a lot different from what we have been following until now. A lot of new platform features, major innovations and myriad privacy issues are going to dictate how and where we publish our ads. All paid ad processes are going to change and, I expect SEM in 2022 will be promising and lucrative.
Feature innovation in most ad platforms due evolution of AI based technologies has brought in a sea of change in the search marketing function. There are many new avenues to publish and reach audiences in 2022, whether you are planning brand new search engine marketing campaigns or looking to revise existing PPC strategies.
We, as search marketers, always look for a better return on investment [ROI]. let us look at what SEM in 2022 has in store for us.
Automation
With Artificial Intelligence taking up the mantle of deep analytics and behaviour based decision-making, a lot more vistas in terms of advertisements and A/B testing have evolved on the search engine marketing scene. This is one of the happening SEM trend in 2022.
Automation using AI saves time and resources, however, manning the automation process will ensure a more effective use of technology.
Human beings make better decisions and, therefore, leaving the automated decision-making to AI makes little sense. When making use of smart bidding strategies, it is wise to keep tabs and tweak the Target ROAS or Target CPA.
It is important to decide which elements of a PPC strategy should use automated bidding [using scripts] and which ones to leave alone.
We should monitor responsive display ads and search ads on an individual level to assess performance. Use data points to compare with past manual campaigns and make the right decisions.
Track conversions
Analytics is the baseline and the decision-making point for any PPC strategy. As automation takes over, and technology does the hard-work, AI complicates the process by bringing in more and more trackable actions.
Of course, more trackable options mean more flexibility, but it also means more analytics and backstage work.
The typical processes of tracking transactions, contact forms, phone calls, demo requests, local directions, chats, customer goals, and offline conversions are measurable. Track all these and put a value to each of the conversion goals to understand the total ROI on the campaign. This will simplify your goal-keeping for SEM in 2022.
Keyword match types
Las year saw some major changes in keyword match technologies from search engines. And this change warrants a change in your keyword strategy. As far as keyword match types go, SEM in 2022 has made a quantum jump.
The ‘broad match’ type has is being discontinued and the other 2 types of matches have also seen major changes. This means the old keyword strategy will not work satisfactorily anymore and there is a need for a revamp. In fact, the keyword strategy will become more compact and simpler. You will need to make some structural changes to your keyword strategy to incorporate these changes.
Match customers
Long before PPC networks introduced improved targeting, PPC advertisers have been following the mantra of finding the ‘right customer at the right time.’
Today ‘customer match’ is an underrated strategy. However, SEM trend in 2022 recommend that it is time to get back to the drawing board. The reason being the requirement of first-party data in absence of the use of third-party cookies because of the regulatory frameworks like GDPR.
List building and using in-house data is the only way out and therefore ‘customer match’ comes to the fore and becomes the core of SEM in 2022.
This targeting option is old and available on all PPC platforms. All you need to do is to test, slice, dice and integrate into your strategy.
Customer Match has become more accessible and easier to use.
Leverage responsive display ads
Many advertisers use display ads to ensure brand messaging as a part of their PPC strategy. These ads have a better reach and they have a simpler creative process. Until now, text ads have been the center of PPC strategies, it is time to change that. This many sound revolutionary, but SEM in 2022 is going to change that drastically.
The best part of responsive display ads is that they can dynamically integrate all elements of the ad and fit into any ad size, unlike static ads that have to be tailored to pre-fabricated dimensions.
Responsive display ads ) can run parallel to other kinds of ads you integrate into your strategy besides being capable of using Google Ads Performance feedback.
Ad Copy review
A never-ending task, but critical to your PPC strategy, always perform this after a review of the keyword strategy. It keeps performance levels at optimum and ensures that your strategy is not leaking money.
SEM trends in 2022 advocate this to be critical because of the paradigm changes happening to the ad formats, which may render the text ads obsolete in no time.
Search are moving to RSAs (Responsive Search Ads) and they will be the default format in no time. With 4 descriptions and 15 headlines enabled for combination testing, this will ride on the machine-learning technology (AI at it, yet again!).
In the RSA era, we can pin multiple ads with specific assets. This is good news for delivering CTAs, however overuse of pins can be detrimental. And, Google recommendations to improve keyword or headlines are shown in real-time.
Conclusion…
The technology transformations that have taken place over the last year are the reason for the above recommendations. Do remember that technology is rapidly changing and it will introduce quickly more and more changes. You need to keep up the pace and be game to beat the competition at the end game.
The current ongoing trend in marketing, minimalist branding has been trending for years. According to the grapevine, this trend will speed up and overtake the detailed and gratuitous marketing. Subtle, sleek and crafted with care, minimalism is more complicated than the detailed.
This minimalist trend stresses upon the use of intellectual and psychological abilities of marketers instead of design skills. It is also called ‘more from less’, minimalist branding used very little variety of colors and images to get the message across.
Minimalism is already clear in the simple landing pages, ads and Instagram. For many businesses, it is a combination of digital and physical. Therefore, for business that stick to a single channel, minimalism is as important.
Though simple and ‘more from less’, minimalism takes a lot more understanding of the brand, its objectives, mission and vision to put in place.
In this thought-provoking article, let us look at some critical information on how minimalist branding can weave across digital and traditional assets to bring best results. Do keep these in mind while branding in 2022.
Minimalism explained
Minimalism has its roots in Japanese design. The Japanese Zen Monks practiced creating sand gardens with the ‘yohaku-no-bi’ technique, meaning “the beauty of blank space”, to improve focus and concentration.
The minimalism movement has its roots in WWII and started just after in the art and music domains. It was born out of reaction to the chaos of urbanity and excess of abstract expressionism, minimalism has since expanded beyond the founding ideologies. At core, minimalism is design at its most basic form. Removing excessive use of textures, shapes, colors and other design elements to address an intention or creation is the primary focus. It is known that architect Ludwig Mies van der Rohe pioneered minimalism, and he was also the pioneer of modernistic architecture who believed in ‘less from more’.
The above architecture is a Ludwig Mies van der Rohe design from over 70 years ago. It is under construction after 50 years of the architect’s death at Indiana University in the USA,
Minimalism emphasizes on exacting focus using a cohesive and unified framework like the building above. The aim is to turn the focus on the product or service, subtly, by calming the mind and enhancing concentration. Do not mistake minimalism to be an art of bringing focus to an image or product with a dark background. No, it is the art of bringing focus and intent by removing all redundant elements.
A minimalist brand expounds the business personality clearly. And, creating a new brand or rebranding with a minimalist approach requires brainstorming with all stakeholders in the business. Consider customer analytics and current marketing practices as critical elements while working towards a decision.
Minimalism is holistic
Just having a minimalistic design on your brand is not enough. The minimalism should come through in all imagery, content, design and all other digital and traditional elements used to create collaterals, ads or websites. Clean imagery, to-the-point text and lots of negative space are mandatory to create the required minimalist brand. Remember, minimalism doesn’t work half way.
For digital businesses, holistic minimalism is critical. The website design, the content, the blog, social media platforms, and all branded ads that go through the gate should have consistent branding. For traditional business too, all collaterals need to send the same message to the world.
Minimalism is all aspects of business is demanding and creating and continuing the process is hard work. However, over time, when your brand grows, it would be a very satisfying experience to see it occupy a special place.
Minimalist branding is highly elegant and pleasing to the eye. Any inconsistency in such branding, during any exercise, can disconcert to the eye.
Elements of minimalism
Minimalism is about decluttering. Just like the human mind that gets distressed when decluttered, your brand will come across as truthful, simple, trustworthy and focusses on products and services. Minimalism, believe me, is classic and timeless. Ask any fashion designer worth his or her salt and they will agree, even if they do not embrace it.
Minimalism is also about consistent simplicity that not only captures the viewer’s attention, but keeps it too.
All of us keep a lot of unnecessary stuff at home because of our own internal needs. Maybe it is not such a bad thing, however, clutter is clutter, irrespective of the thousand reasons to keep them. Did you ever think to throw all that unnecessary stuff away and getting some clean breathing space?
Anyway, minimalism stands on four pillars:
Less is more
Negative space
Colors, textures, contrast
Visual consonance
a. Less is more
I was talking about home a few seconds ago, decluttering your brand does not make it bland. Can you imagine the happiness, when your friend comes home, sees all the decluttered space and exclaims “man, it looks so clean…”. What is your feeling? So, when you keep what is necessary and discard the rest, that’s minimalism for you.
Back to business. Minimalist branding would mean letting your products and services shine through by cutting across unnecessary elements in your logo, website, product design and everywhere else. This is not emptying the space. We require this to ensure that the focus is on relevant elements.
Such an exercise makes your brand look elegant, like your shiny home, and impresses eyeballs. Remember, you cannot just go minimalist by changing collaterals, someone should ingrain the concept into every element and aspect of your business.
b. Negative space
It is normal for a human eye to be drawn to an object that has space around it. For example, you can see a lot of photographs around homes that are frames with negative space around them.
So there is nothing negative about negative space. The absence of elements in a space is the negative space (designers jargon). Negative space makes minimalism powerful.
The above website template is a good example of website design. You are seeing different shades of gray on a wall and a human sitting on the stairs. Think, if the white background had a different color or assorted elements, you would have missed this entirely, especially the person sitting. This is creative use of negative space to help the viewer focus on what is important.
No wonder many businesses are adapting to minimalist branding to set and attract consumer focus to grow.
c. Colors, textures, contrast
Minimalist branding does not mean black and white, with shades of gray. You can use colors, but choose them wisely. High contrast and loud colors do not go with minimalist branding. Matching colors and tonal gradients will make your brand much more appealing. Using same colors across collaterals but altering the textures can bring in better minimalist design with a variety.
Use low saturation colors, complementary colors and stick to 2 or 3 colors, no more. These are enough to achieve the desired minimalism by experimenting with placements.
d. Visual hierarchy and harmony
Visual hierarchy is the secret to bring viewers focus to elements that you want them to focus on. It is the relationship between visual elements. Designer use grids to place elements and create a hierarchy. This helps them to use sizes and shapes to create the effect that they want.
Visual harmony is to create the correct relationship amongst all elements of a design to get the desired effect. This includes colors, pictures, typography and all other elements that are used in the design.
Visual hierarchy and harmony together create the symmetry and breathe life into minimalist branding.
Examples of minimalist branding
Most luxury brands are minimalist, however, minimalist branding can have other takers. Luxury brands use minimalist branding with a sense of finesse and not as a science. Now, let us look at some great examples of minimalist branding that most of us use, one digital and another traditional.
Google
Google’s search page has forever been like this with minimal changes. Other search engines, like AltaVista and Yahoo, had too many attractive elements on their search pages. The reason why Google has not only survived but thrived…
For google UX has always been a priority. All of Google’s products like Maps, Gmail, AdSense and AdWords come with intuitive controls and simple minimalistic branding.
Apple
THE man that founded Apple, Steve Jobs was a minimalist himself. He followed Zen Buddhism, and it comes as no surprise that Apple’s first ever brochure said “simplicity is the ultimate sophistication”. Apple has always followed minimalist branding in its product design and marketing strategy.
Therefore, all of Apple’s products have minimum moving parts and revolve around the same philosophy of minimalist design integrating circles and straight lines as the basic elements. Apple has always advertised its simplicity even in iOS and other apps that it built.
Minimalist branding – The pros and cons
As we found minimalism has focus and concentration, it has the highest ‘signal to noise’ ratio. However, ‘minimalist may not set the tone for all domains or businesses.
Pros
a. Classic design with timeless shelf-life
Minimalism is not new. Every wardrobe has the little black dress or the dinner jacket or an Oxford shirt tucked away for the occasion. It has existed for centuries and these classics never age or even if they do; they do so gracefully.
b. Better branding
Similarly, minimalist branding ensures brand recall owing to the minimum elements it uses, because of the absence of distractions. The elements present create focus, and it will be difficult to forget a minimalist brand.
c. User experience
Minimalism is about printing the minimum number of elements to the users to absorb information quickly. This weeds out clutter and is definitely a better UX than most quirky designs that we see elsewhere.
Cons
a. Not suited to everyone
A media website that needs to display news, videos, images and text cannot be minimalist and it would defeat the purpose. All domains cannot integrate minimalist branding and it is wise to ponder and think through before you opt for rebranding.
b. Audience approval
If you already have a long running successful business, you will want to consider audience acceptance. Your target audience may not relate to minimalist branding and the entire exercise could fail. So, please analyze with market reports and data before you take the plunge into minimalism.
c. Negative space risk
Too much white space can be hard to handle. Yes, your design could go either way – elegant and classy, or tacky and bare-bones. And white space projects everything. A minor mistake can be risky. Optimum use of white space is very essential to minimalist branding.
Conclusion…
Minimalism is not a passing trend and is a deeply ingrained philosophy because it is classic and timeless. Consistent simplicity is what you need to achieve from minimalist branding. Think Apple or Google.
There is no compulsion to adopt minimalism. It is your choice and a business decision. As a CMO, if you are looking to opt for it, let us know how we can be of help.
Please share your thoughts in the comments section below.
Branding is going to see a sea of change in 2022. With humanization, inclusivity, and building a social brand becoming important branding in 2022 will explode. Time to be on train or rebrand with a purpose.
We do not limit branding as a concept to your logo design, typography or visual paraphernalia. It is a lot deeper than that and in the digital era, without a one-on-one interaction, is critical to business.
Your online presence is highly critical to growing your business. The content you share, the design of your website and a lot of other factors create a psychological impression on the visitor and speak about your trustworthiness and professionalism. All these factors are decisive to conversion, and your brand is the foundation of all this.
Being a digital marketing agency for over 18 years has given us tons of data and research on branding and we firmly believe that telling compelling stories and communicating USPs is critical to brand building, besides evolving your brand with the times.
Trend #1 – Go retro
Ads and content always yield better conversion when evokes emotions or aligns with them. So, if your business is looking to rebrand or refresh the brand, the best way is to go retro.
With people being glued to social media and mobile phones throughout their waking hours, data chaos rules supreme. We live in a busy world and under a lot of stress.
Getting nostalgic and remembering the old times always gives people the much needed release. The remembrance of a simpler life, a stress-free day, is something we cherish. By going retro and aligning with those emotions, your brand can evoke positive feelings.
Positive feelings will build trust in the brand and help brand recall. So, go ahead, give it a thought and align them with your domain. If you feel nostalgic branding helps, spend a little more time on the drawing board.
Trend #2 – Branding in 2022 will see humanization
Most brands use brand communication to send out content like ads, social media marketing, announcements, press releases, etc. The space out there has become chaotic.
So, people have ignored such messaging and today they prefer brands that talk to them. Also known as conversational messaging, brand talking is the trend today.
This is the first step to humanizing the brand. This enables a better connection with customers and prospects and also weeds out the ambiguity from brand communication.
User engagement being the top ranked branding aim, brand humanization is on the rise and will remain so.
The difference from the past is that today brands engage with every comment, like or retweet they get as a part of their social media marketing. In the bygone era, brands only posted and did not really care about the reactions or engagement they got.
Today, because of humanization, brands get more engagement, more comments and connect with customers and prospects better, like peers. Building an approachable brand becomes much easier, and it helps conversions. Of course, content is the key and will remain so for branding in 2022.
Trend #3 – Brand with a purpose
To become more sociable, many brands have moved on to addressing the pressing needs of the society. Aligning the business, its services and products for social appeal is glorious business. The motivation comes from their core mission, leading to changes in visual identity, story telling and decision making.
A business that looks for more than just ‘profit’ will always create a profound impact on the customers. When your business can align with such a cause and create a marketing strategy to execute, it will create more appeal.
Customers will now buy from you because they can identify with the brand that aligns with their values.
You will find many brands that give away a part of their revenue to underprivileged children or to the homeless. These brands evoke sympathy and align with people’s values and sales improve automatically.
Branding in 2022 will see this trend moving up the agenda for many businesses. Empathizing with the audience is again humanizing the brand to a certain extent.
If you are looking to create or rebrand to brand with a purpose, it is time you palled out a strategy and began working on the collaterals to align the messaging and communicate your social priorities.
Customer expectations have changed over time and today they are more interested in seeing positive physical appearances, diversity and inclusivity. No more is ‘zero’ size, white or blonde, a statement of beauty. If your brand is still following the old norms, it is time for a rethink.
According to an Accenture study, people prefer and are more likely to buy from brands that are diverse and inclusive. Approximately 80% of the brands that cater to this philosophy agree that they also address cultural and social issues in their branding exercises. For example, we handle certain brands that have different price points for differently abled people.
Celebrity marketing or using well-known people to endorse your brand is over, as a strategy. If I were you, I would prefer to engage my most loyal customers by featuring them in my ads. Real people who have actually used the product or service are always more authentic and compelling. Believe me, it shows.
In fact, a famous brand has been using diversity in its branding for about 40 years now. We are talking of branding in 2022, but this brand went quirky way back and has been reaping benefits continuously.
Trend #5 – Influencer driven branding
Though still nascent, influencer driven branding is the new trend. While I completely based this on numbers and approachability today, it will open up more vistas once it gets data driven.
This is a new opportunity for brand and influencers both to get more engagement besides word-of-mouth.
Branding in 2022 will see data in use, more and more influencers will come to the fold depending on segregation of target audiences. Small and big influencers will get the same opportunities and will be a win-win situation.
The next level of influencer-driven branding could be to showcase influencers as brand ambassadors, which will attract more customers. In fact, influencer-driven marketing will grow to be a $15B industry in 2022.
Trend #6 – Branding in 2022 will be absentia
Branding in absentia or branding ‘without’ a brand is going to rise in 2022. What was a joke in the marketing circles has become a reality and is rocketing.
Branding in 2022 will see brands putting up ads or hoardings with no brand on them. These ads will only talk about the USP of a product or a service, but will not mention the brand itself.
Customers have seen enough brand logos and mascots, and the recognition has become more of reflex and therefore the trend. This is also a part of minimalist branding.
Now, showcasing USPs is one thing, however such ads should have a brand recall. Which means, only those brands that are sure of brand recall should use this trend. So for beginners, we will see this trend mostly amongst the big brands.
Conclusion…
As a digital marketing agency with a pedigree of over 18 years, we understand that the above mentioned trends for branding in 2022 are here to stay.
Going into the future, aligning your brand to these trends, or rebranding on the path to follow them is the best thing your business can do.
It is time to change and once you are on that strategy, things will only brighten up and your brand will be ready to take on the future trends easily.
Google has about 93% of search market-share, according to some online sources. There are differences in data here and Google, of course, will not endorse any. This market-share declined by 1% in the last year and all other search engines grew. And, I do not foresee a substantial decline in Google’s market share anytime soon. However, SEO in 2022 is going to see lots of changes owing to the recent critical updates.
The most growing search engine today, worth a mention, is DuckDuckGo, which has grown over 40% in 2021 alone. A privacy-focussed search engine, DuckDuckGo will see a lot more traction in the future.
Keep this in mind, it is always wise to keep your SEO strategy open to all search engines. In this article, when I refer to Google, I am referring to a search engine. Google’s branding is so awesome that even the most experienced marketers think ‘Google’ when someone mentions search.
Local and generic search results drove over 70% digital traffic in 2020 and 2021. This emphasizes the importance of SEO, going into 2022. From what I can foresee, I recommend taking a research-based, structured approach to the existing SEO function.
More important your SEO in 2022 should integrate the following critical trends to grow your SERPs and build a sustainable business.
Trend #1 Core Web Vitals and Desktop Page Experience
Rolled out on June 16th, 2021, Google’s “Page Experience Update”, ushered in better user experience by measuring “quality of page performance”. Quality of a webpage performance depends on faster load times, mobile-friendliness, stability of page, security (https) and intrusive interstitials (pop-up ads etc.).
Fast pages and page speed have been a SERP ranking factor since 2010. However, introducing Core Web Vitals brings 3 extra dimensions to measure the overall page experience.
Core Web Vitals, as prescribed by Google, are largest contentful paint, cumulative layout shift and first input delay. Optimize for these factors and Google will understand that your webpage is doing better than the defined ‘EAT’ criteria.
According to Google – “Page experience is a set of signals that measure how users perceive the experience of interacting with a web page beyond its pure information value.”
Trend #2 – EAT – SEO in 2022
EAT is one of the most significant ranking variable, and stands for Expertise, Authority and Trust. Though we cannot quantify these factors in terms of numbers or percentages, they are still ranking factors that showcase the quality of your web page.
Taking a deeper look:
Expertise – Accuracy, relevance with time and the depth of information on your web page will underline your expertise in the domain. Small actions like author bio’s or links to such bios and regular content audit can take care of this ranking factor to a large extent.
Authority – This is measurable in terms of the number of social media shares, citations that you get for the content. Authority is going to be the key to content marketing and promotion for SEO in 2022.
Trust – Trust is always to related to brand, and it defines the perception of your website and brand. Quality standards, references and similar factors can build trust quickly. Incorporate domain related standards and certifications to help your brand build consumer trust.
Google’s BERT update of 2019 (Bidirectional Encoder Representations from Transformers) was a predecessor to the EAT concept. This update used neural network-based technologies for natural language processing. The aim was to build a deeper understanding of the complete context of a search query. Today, search results consider the context, too.
They retired BERT for the MUM (Multitask Unified Model) update on June 2021. This update overcame the format and language barriers by analyzing previous information about the search query and delivered improved results with lesser internal searches. MUM understands text and images and translates back and forth in over 75 languages, the exact number of languages that Google Assistant caters to. Can you see a relationship with voice-based search?
Google has upped the content quality criteria and businesses that focus on EAT will reap richer rewards in time. So, SEO in 2022 will focus on honest and EATable content.
Trend #3 – Spam, Stuffing, Cloaking, Irrelevant Links and other “Toxins”
The latest Google update of 17th November 2021 has much to do with optimization strategies that bordered on ‘spam’. In line with the June and July content quality updates, this update cleaned up many websites that used spam, like stuffing, cloaking, irrelevant links and other toxins for black-hat optimization from search results. SEO in 2022 is going to see a sea of change because of these updates.
Keeping away from such stuff is critical:
Keyword Stuffing – Overly using keywords on web pages can be detrimental to ranking and Google considers this spam. Optimize with a range of 1% to 1.5% and your content should be good to be indexed.
Cloaking – Most certainly a dishonest practice, cloaking is a technique that shows different content to search engines and users.
Irrelevant links – Links on third party sites which are not relevant to your domain will not get your optimization anywhere. Similarly, buying links is a dangerous practice too. Believe me, Google can sense them and create its own intelligence to black-list your webpage in no time.
Toxins – Other strategies or practices akin to using duplicate content without proper canonicalisations or using too much of advertising on your web page could be toxic. If it has to be for advertising, opt for Google AdSense.
To be in Google’s good books, consider EAT and stay away from all the above. Adhere to Google Webmaster Guidelines to build rankings faster. Google is forever teaching us ‘Honesty is the best policy’, and so did our primary school.
Trend #3 – Search Intent
Search intent optimization is going to be the buzzword from 2022 and into the future. Search engines will look into the intent of the query by taking many data touch points and display results accordingly. In this context, results will not be based on SERPs only.
Search intent optimization is going to be the buzzword and search engine optimization will not count for much because apart from keywords and language, “why”a searcher is asking is relevant to search results.
Trend #4 – The snippet problem
Quick searches have evolved through voice and image search. So, snippets that help get a quick insight into the results for a search query, which are available today, will not exist (my prediction). Most times, snippets show misleading information due to cloaking and other practices. Because of the MUM and content/spam related updates, those webpages that are toxic will not show on search results and thus the need for snippets becomes redundant in search engine optimization.
Conclusion…
SERPs will get harder to come by and SEO in 2022 is going the honest way. So, business should put more energies into creating relevant, in-depth content and fine-tune the UX besides their normal SEO process. Gaming the search game will not cut it anymore. It never did.
Trends, trends and trends. Trends are just predictions of what might be! How are trends born? Digital marketing trends are born of foresight by subject-matter-experts like you and me, technology upgrades, and disruptions. Talking about digital marketing, it has come a long way in the last two decades, primarily because of the evolution of technology and the ideas to leverage it.
Given the challenges that we as marketers face, biweekly or monthly online marketing trends are more useful considering that disruptions rule the roost every other day. For any business, being competitive is the mother of being innovative. The faster we adopt innovative technologies, or ideate and put technology disruptions to best use, the quicker we grow.
Being in this unusually innovative, every-changing, crowded landscape called online marketing or web marketing space for 18 years and practicing with passion, I am putting forward my best 22 trends and disruptions which will give you an idea where digital marketing is headed from this Christmas to the next. For us, the rising trend of psychology marketing is quite interesting and disrupting, however, we will not speak about it in this piece.
We will look at detailed digital marketing trends in each of the primary marketing functions across the year.
Brand creation is a marketing exercise that helps consumers identify your business, recognize it, and experience it. It is the psycho-visual effect that your business creates using omni-design concepts across all aspects and departments of the business, an aesthetic, consistent and continuous omni-channel presence. Trends for branding in 2002 will be huge.
Trend #1 – Minimalist branding
Less is more and that, my friends, is minimalism. Using simple text, basic shapes, lots of white space and limited color palettes to create perfect and uncluttered aesthetics is the new digital marketing trend in graphic and website design.
The minimalist design concept is going to trend because there is way too much clutter across the web sphere. To create a minimalist brand, one needs to get back to basics and convey a simple personality and let their products and services speak for them.
Simplicity is the in-thing and the concept of minimalistic branding design is making its way into a lot of branding elements, like the logo, font, white space, and typography for many brands and startups.
Actionable: Check your brand analytics juice in relation to your past strategy and the future one. If you see that your market share has dropped or not growing, it is time to rebrand, and minimalist is the way to go since it is a long term online marketing trend.
Brand activism is where your brand takes a stand to help resolve immediate social problems by driving a positive change across all channels and following it up with results. We base this activism on the brand’s purpose, beliefs, and values.
Nike is a prominent brand that engages in brand activism, a marketing approach wherein it brands itself as socially progressive by adopting public stances on controversial social issues. Because Nike lives at the intersection of lifestyle and sports, both of which are gender-biased domains, Nike uses it to construct and integrate gender into its commercials. This makes brand ‘Nike’ showcase the authenticity of its brand activism and progressive politics.
There are many activist brands that are driving societal change across the globe. While wearing the heart on the sleeve works for many brands, what needs to be seen is how a consumer relates to such activism, and the viability and scope of business resulting from it. This is a critical digital marketing trend going into the future.
When the values, purpose and beliefs of an activist brand align with the customer’s belief [make that most customers’ beliefs], the brand is on its way to unprecedented growth. Sales and repeat sales will distinctly drive it besides the word-of-mouth and sustainability. Nike brand rightly illustrates the phenomenon.
Actionable: If you feel your brand addresses a social issue or fills a gap in the society, it is time you used activism in your branding campaigns. If it does not, it is time to brainstorm ideas that can help align your brand’s products and services to an urgent social need because brand activism drives fierce customer loyalty and is a futuristic online marketing trend.
Trend #3 – Be quirky
Chaos rules. Brand designs that include overlapping elements, asymmetry, handmade illustrations, collages, funny typographies, bright colors, and bizarre imagery result in chaotic or quirky design. Many brands, even major ones, are using quirky designs in their branding to bring a sense of individuality of being unique or simply fun.
Many marketers believe that a quirky branding exercise helps showcase the personal side of a brand, though I differ, being the more orthodox marketer. For me, my brand’s personal side is not quirky at all. I mean, how can I be asymmetric, colorful, unappealing and a brand, at the same time? Probably this would work in certain domains where the brand sells toys or fun products to the young.
Me aside, I can see that this is going to be an upward trend in 2022, given that 35% of the world population are gamers and 42% are under 25. This is the population that prefers such quirkiness and catering to them is catering to half the world and more. So, you could actually inject some punk into your brand as you deem fit as quirky branding depends on the target audience.
Actionable: If I were you, I would ride both the boats, the traditional and the quirky one. You can actually segregate products and services you offer into segments and brand some of them quirky (those that cater to the population I mentioned). Or, better still, create sub-brands that are quirky and ride them on short digital marketing campaigns. This is more dependent on products and services you offer, and therefore, your call.
Search engine optimization or SEO is getting your webpages ranked at the top of search engines. This is real hard work, involves a lot of knowledge, discipline, and a long-term marketing commitment. We as marketers face challenges executing SEO strategies as search engines evolve month after month. For example, 2021’s search landscape, depicted by Oncrawl beautifully. SEO in 2022 will become leaner and more challenging.
Trend #4 – Voice Search
Though Google’s voice search algorithm launched on May 20, 2012, it did not see many takers in the initial years. Exactly 4 years after the rollout, only 20% of all searches on mobile devices were coming from voice.
Today, rechristened Google Assistant, it caters to 75+ languages and dialects with over 123 million searches worldwide, which is 58% of consumers. With 7 languages added in 2020 alone. Today Google Assistant voice search caters to almost all devices [over 30,000] it supports through all 75+ languages.
Google Assistant’s 1 million actionable commands and Alexa’s 100,000 skills together form a huge chunk of the search market. With voice searches nearing 1 billion a day, it is critical that your search engine optimization process should optimize for voice search and integrate it in your marketing strategy.
This is a fast-growing digital marketing trend and your competition must hit up the market with audio content, which means voice search is trending for you. The marketing grapevine has it that Alexa will answer your question while mentioning a “word from her sponsor”. So be there, be a sponsor.
Actionable: Voice search is certainly not for the sales process. It is a form of interactive marketing and will lead to turning into a connected brand experience because voice search saves time. Of course, appearing on voice search is as important for SEO. I am seriously considering including audio content hereon on various channels where audio becomes an omni-channel experience.
Trend #5 – The latest in digital marketing trends – Ground “0” SERP
The rise of the featured snippet is a story that we need to understand getting to ground “0”. The last two years have seen a dramatic rise in featured snippet’s appearance in Google search results, especially for DIY and ‘how to’ search queries. Since it is at top of the search results page and more often than not occupies the top fold, we also called it the result “0” in SERP.
A featured snippet offers a small description of the page like a morning shows the day. This is very helpful and shortens the time of clicking in, checking and coming back, if the result is not suitable besides aiding voice search on mobile devices.
Google says – “We display featured snippets when our systems determine this format will help people more easily discover what they’re seeking, both from the description about the page and when they click on the link to read the page itself. They’re especially helpful for those on mobile or searching by voice.”
Coming to the SEO perspective of results, ground “0” is where you should be. You will get most clicks (?) and it occupies the entire “first fold” of search results. This is an enormous challenge. The downside is that if you get there, you may lose out on traffic as the featured snippet resolves the query with no click.
By the way, there is no way to SEO a webpage to be showcased as a featured snippet. And Google says – “Google’s automated systems determine whether a page would make a good featured snippet to highlight for a specific search request. Your feedback helps us improve our search algorithms and the quality of your search results.”
Now, there is an opportunity to get there. Read out blog on Google’s helpful content update and make merry.
Actionable: Before making the effort, I would check if the keyword has a featured snippet, apart from the other considerations. And, if I get there, I will ensure that I don’t put the entire information there for all to read. I need the click, don’t I? Remember, you cannot optimize for 0 SERP.
Trend #6 – Alternate search engines
For many of us, when someone says “search engine”, we type in Google into a browser. For all the 2 trillion searches in a year Google gets, we don’t know how many search terms were “Google”. Reminds you of ‘direct traffic’, eh!
And, that fact is not without a reason, Google gets over 92% of all search traffic across the globe, and the percentile has fallen by 1% over the last 2 years. All other search engines have grown. This digital marketing trend is going to stay on.
Today’s alternative search engine in focus, apart from Bing and Baidu, is DuckDuckGo, and there is a good reason for it. With security concerns overwhelming the internet, DuckDuckGo offers privacy-focussed search. Founded in 2008, DuckDuckGo’s tagline says “the search engine that doesn’t track you” because “search engines don’t need to track users to make money.”
No one knows how much money DuckDuckGo makes, being a privately held company, however they are doing well with them hitting 92 billion searches in 2021, a growth of over 29 billion in the same year [46%].
Jack Dorsey, ex-CEO of Twitter, also uses DuckDuckGo according to information published elsewhere.
Actionable: I am a big fan of Jack Dorsey, however, he is not a digital marketer, so I would stick to Google. Since most of your audience comes from Google, probably you should stick to it too. But, alternate search engines are here to stay in the digital marketing trends for long, so no harm in considering their optimization algorithms and catering to them.
Social media marketing has taken off in a major way and it has a reason. Social media helps brands get one on one with customers and vendors. It is a medium of support and branding for businesses and leveraging it, makes great sense to marketers and brands alike. Read on to understand which way is SMM headed in 2022,
Trend #7 – Social messages
Many of us look at social messaging as a pastime and having fun. Apart from talking to friends and family, social messaging apps like WeChat, WhatsApp and FB Messenger comprise of about 5 billion users, which is more than YouTube or Facebook.
Social messaging is on the rise, and, believe it or not, about 60% of users use these apps to message brands for more information during their buying or service journey. Social messaging apps are a part of the conversational messaging strategy. And, having conversations with customers is always a positive. Your customers expect you on these apps, since it is easy for them to interact with you.
In fact, Android messaging has introduced branded SMS and today, inbound messaging comes with a lot of detailed brand information. No wonder, it is an ongoing online marketing trend.
Actionable: I would consider being on social messaging apps to cultivate customer contacts, regain potential leads, involve customers, provide support, deliver important information in real time and boost sales. This is a big digital marketing trend going into 2022, give it a fair thought.
Trend #8 – Image or visual search
Image search is the new kid on the block, as far as marketing evolution goes. Although Google Lens launched on 4th October 2017, it did not take off initially. Image or visual search involves searching for an item using an image or the camera.
In the last two years, customers have found it more useful as Google expanded its object recognition database. Today Google Lens can recognize over a billion items.
Mostly used to recognize unknown items, the use of visual or image search is limited, unless the user is lazy enough to speak or type.
The next platform on visual search is Pinterest Lens, which can recognize over 2.5 billion items. Launched in 2017, it has seen about 600 million searches on its app. And, it is growing by about 140%, year after year.
Actionable: Visual search like voice search saves time. If you are an e-Commerce entrepreneur or sell products in the B2C category, you should be on Google Lens and Pinterest Lens. Since I have been marketing e-Commerce websites for a long time, I consider this a fast-growing digital marketing trend, going to be big in the future, and will pay off in the long run.
Trend #9 – Stories on social media are trending
Social media stories are actually social media posts that disappear after 24 hours. These stories enable businesses to connect with customers one on one, and share short-lived content or suspenseful/teaser content.
The pioneer of social media stories is Snapchat, after which Facebook and Instagram joined the bandwagon followed by Twitter, LinkedIn and YouTube.
Actionable: Stories on social media are a great tool to engage audiences for proactive marketers. Using stories to create polls, location tags, live videos and effective CTAs can help grow your brand. If you are hip and happening always, leverage this online marketing trend. We make social media stories just for you. Important trend, give it a thought.
Trend #10 – Social Commerce
E-Commerce promoted by a social media platform is social commerce. This is not about you and me hustling to sell using social media marketing. Social commerce is about the platform itself selling B2C.
The pioneer of social commerce is Instagram, which started the live shopping concept way back in 2017. Today, Instagram has over 1 billion users and they say that 90% of them follow brands. That, by god, is a huge number. Since then Instagram introduced various features that help in advertising for brands, as well as facilitating sales through secure channels.
Facebook marketplace has been at social commerce since the end of October 2016. However, for some reasons it did not take off as expected.
TikTok, with its 1+ billion users, launched TikTok Shopping on 30th September, 2021. Yes, that is quite like yesterday. They have gone ahead and smartly integrated with Shopify, one of the larger e-Commerce platforms on the planet, to pull from their product catalogs.
TikTok users can buy from within the app, without leaving it.
Actionable: Social commerce is on the rise. If you are in the retail space and looking to take your business worldwide, consider being on these social commerce platforms. With so many users, this digital marketing trend will grow leaps and bounds. Adding one more sales funnel to your business will help.
Search engine marketing PPC, Google Adwords etc. are quite known facets of online advertising and in all probability your business has already spent money advertising or doing so currently. While search engine advertising and social media advertising goes on, the secret sauce and a big digital marketing trend for businesses selling products is Amazon ads. SEM in 2022 is going to unwind and get complicated.
Trend #11 – Adverts on Amazon
Until now, most of us marketers think about AdWords, PPC, Social media ads. What is going to trend and grow is Amazon Ads.
If we put Twitter, Snap, Pinterest and Roku together, Amazon’s revenue from advertising is 2.4X and is growing 1.7X faster.
If you are an e-Commerce brand and ignore Amazon ads, you are not doing justice to your spend on other platforms. The best part is Amazon owns the data of over 200 million Prime customers and creates its own targeting options without third-party dependencies. Good news is that you can use the same data for your own advertising.
Amazon’s targeting uses purchase intent. If you are looking to buy cutlery, say ‘bone-china dinner set’, searching it on Google will give you varied results that are generic and broad. This is because they base those results on keywords, reviews, comparisons, specifications and other data and not primarily on purchase intent.
If you search for the same on Amazon, you will get intent based product results, making your buying journey easier.
No wonder then, Amazon is the second largest search engine after Google for e-Commerce or product based searches. And, Google is moving towards purchase-intent based search.
Amazon also provides a lot of advertising options that are easy to choose and get your adverts going.
Actionable: If you are looking at the e-Commerce market, there is no need to explain the importance of Amazon ads. Getting on the bandwagon is the best step ahead.
Trend #12 – Notifications
Privacy laws introduced in 2018 [GDPR et al.] have taken the sheen off email marketing in many European countries. Add to this, the newer generation is looking for lesser touch-points to deal with brands going ahead, the trend will be exponential growth in push notifications.
In recent past, push notifications have increasingly gotten personalized and AI driven. These factors make them highly clickable and convertible. Statistics say that push notifications get about 7% open rates (54% conversion at the end of the funnel) compared to 3% (15% conversion) for the generic ones.
Push notifications help customers who were interested but forgot to take action. Similar to re-marketing, but a little more sophisticated. A prime example of push notifications in action is ‘abandoned shopping cart’ notifications. Integrating CTAs and images can help improve effectiveness.
Actionable: Push notifications are short and sweet. Paid advertising is ROI based, and to get the best bang for your advertising buck, push notification can do wonders. It is not only about CTRs but also about better conversions. Wisdom is in deploying them for good use.
Trend #13 – Native Advertising
With more and more people opting for ad blockers on browsers, marketers have faced an avenue of closure to advertise and push ads. Looking at new acquisition channels became critical, which gave birth to native advertising.
Native advertising is advertising that blends seamlessly with the content of the webpage or mobile display you are looking at. It is difficult for a normal reader to distinguish the ad from the content.
Recent data shows native ads get a CTR of 1% compared to standard display ads that get about 0.1%, so they are about 10X more effective. Native advertising spend is growing at an alarming rate and is an important digital marketing trend. It will be 5X of what it is today by 2025.
Actionable: Growth of native advertising is inevitable and leveraging it as a part of your search marketing strategy makes sense. Unless some other form of more effective advertising comes up, this is the best way to go ahead, for now.
“Content is King” – We have heard this many times and leveraged it. However, most content on the internet is sadly of little use for a consumer. In time, people are losing interest in reading simple content. The latest online marketing trend is to offer interactive content which will be consumed better. Content marketing in 2022 is going to be about customer consumption.
Trend #14 – Interactive Content
Interactive content warrants input from the consumer, so that he or she can actively consume the content for better understanding and action.
This is currently the biggest digital marketing trend in content marketing and is going to bring on some revolutionary changes in publishing, purposing, and marketing in the years to come.
Integrate immersive experiences into content and they can become very rewarding in terms of data collection, analysis, repurposing, and creating new content on the schedule.
Some examples of interactive content doing the rounds are polls and quizzes on social media, embedded calculators in insurance and banking domains, augmented reality advertising, 360 degree videos, etc.
Until now, video marketing has been at the top. However, out of every 100 consumers that watch your video, only 20% listen to the content. In comparison, 29% of consumers watch 360 degree videos because they are very involved and listen to the audio, which results in 100% more conversions. That is the power of interactive content.
Brand connect increases exponentially with the use of interactive content and thus over 90% of users actually look for interaction.
Actionable: Interactive content works wonders. In terms of content marketing, doing more with less is effectively possible with interactive content. Going by the data that I am talking about here, interactive content is going to make or break your brand in the near future. Jump on it.
Trend #15 – Enter podcasts – the latest of digital marketing trends
We can classify podcasts as in-trend marketing tools because people naturally like listening when there is no video to go with it. According to data, those who listen to a podcast will listen to at least 80% of it. The reason is we are all born with the listening gene, thanks to the radio.
Today, search engines like Google are integrating podcasts into SERPs directly, since May 2019, which is another reason for them to stay trending in the coming years. Optimizing podcasts is critical to getting there.
Podcasts are making a comeback. We can relate the podcast to a voice SEO tool, and consumers interact with voice-enabled devices more often than not.
Actionable: Podcasts have been slow to come up in popularity but they are going to trend in 2022, not only because Google shows them in the SERP but also because voice-enabled interaction has grown with Google Assistant and Amazon’s Alexa. Keep focus on the market and optimize your podcasts wisely.
We as marketers, have always believed that email marketing works best. Of course, many marketers also said the email marketing is dead. With due respect to everyone, email marketing can never be dead. It brings consistent results, so keep at it. The latest digital marketing trend for emails is personalization and I firmly believe that this will change the email marketing equation forever.
Trend # 16 – Email personalization
Personalization is a very in-thing for email marketing in 2022. All aspects of marketing are seeing increasing levels of personalization, and emails more so. This requires carefully scoring marketing leads. This is because 73% of consumers take action on personalized messages which are crafted according to their interests and tastes.
According to a Salesforce survey – personalisation helps improve customer experience by 64% and improves conversion rates by 63% and engagement by 55%.
Prime examples of personalization are Amazon’s product recommendations and Netflix’s movie recommendations. Many data driven personalizations have been successful too, like
Cadbury’s video campaign (AI matching of Dairy Milk flavor with users based on data like age, interest and location from their Facebook profiles). This campaign saw a 65% CTR and a 34% conversion.
Starbucks’s gamified mobile app based on consumer location and purchase history used personalized data to offer customized drinks in tandem with a rewards system. This campaign helped them skyrocket revenue to $2.56 billion.
Actionable: Creating personalized campaigns is critical to success. Personalization depends on data and getting the right analytics out of it, is the job of artificial intelligence. Integrate AI, personalize, personalize and personalize.
Video marketing has been trending for the last 3 years and will continue to do so for the next 3, to say the least. The latest digital marketing trend in the video domain are going to bump up the demand for videos like never before. Videos are going to see a sea of change.
Trend # 17 – Video Marketing data
The present trend is video marketing, and it is going to remain so for the next 3 to 4 years. Today 60% businesses use video as a marketing tool, 53% say video marketing helps build trust, 62% of marketers see video marketing as a critical part of marketing strategy and 75% feel that video garners better ROI than images.
As perceived by most marketers, video marketing is not expensive or difficult. Also, it comes with a much better ROI. One idea could be to repurpose one of your old blog posts into a video or vice versa. Reuse the audio to turn it into a podcast or even generate more impressions by using parts of it with PPC.
Actionable: Video is the most sought after medium for consumers today. The video marketing bandwagon has certainly grown to make consumers consume more content. Leveraging this digital marketing trend to grow your business is an amazing idea. Get on the bandwagon, today.
Trend #18 – Stream live
Did you know people prefer watching a video compared to reading a blog? No wonder then, best-selling books turn into movies, increasing their reach and becoming box office hits.
More interesting statistics – Over 65% of millennials watch live streams regularly and people watch live videos 3X time more than pre-recorded videos.
Live stream videos are interactive content and people love interacting with the creator or narrator, making them feel they are a part of the action.
Instagram’s Live Rooms and YouTube Live are two of the biggest live streaming platforms today.
Actionable: Businesses continuously innovate marketing, and live video streaming is a preferred choice for them. If you think that your business promotes actionable products and services, then certainly live streaming videos are for you. Make them a part of your marketing strategy.
Trend # 19 –Twitch is the latest digital marketing trend
Amazon’s Twitch is an old kid on the block for video streaming. Twitch today, is growing by leaps and bounds. Founded in 2011, Twitch caters only to the gaming community. Today, Twitch is expanding its horizons to cooking, painting and music.
The pandemic has confined many of us to homes and Twitch has grown considerably in this period to expand its user base and influencers.
Twitch differs from its peers in the aspect that it does not support ads or sponsored links and it does not offer any content to its users, apart from sharing what they upload across the community. As a result, the community connections are powerful and work well for live streaming services.
Twitch users have promoted interviews, webinars, events and workshops on the platform, making it convenient for businesses to live stream a plethora of content.
Actionable: If your business is gaming, Twitch is cutout for you. For businesses looking to stream live content, Twitch can put together a more cohesive and well-knit audience. If your business is to live stream, Twitch should be an integral part of your entire digital marketing strategy.
Website design
Website design and development has existed since the advent of internet and it was seen as more of a technical domain unrelated to marketing. However, with digital marketing trends like UX, CX, color psychology etc. getting on to the scene, website design has more or less turned into the marketing domain.
Trend #20 – PWAs (Progressive Web Apps)
Progressive Web Apps are nothing more than websites that are like mobile apps in functionality and use. However, PWAs offer faster load times, offline usage, and allow push notifications. The best part is that PWAs are platform independent and are deployable on any device through a browser.
In short, a PWA can open up on a mobile phone with blazing speed, though it exists on the web. With mobile phone numbers slated to reach 7.5+ billion by 2025 and mobile page views growing almost 60% a year, PWAs are here to stay for some time to come.
Actionable: Progressive web apps mimic the mobile-centric culture. If you already deploy a mobile app, PWA may not be as useful, but if your business domain is not really mobile specific, PWA can grow your business faster. Your call, consider all pros and cons before you take the leap.
Trend #21 – Web security
As the positives grow, so do negatives, and with online businesses growing, the negatives are also growing, which makes website security more important than ever in the vast and expanding virtual space.
If your website does not offer https, the dwell time on your web page will be much lower. The consumer needs to feel secure to browse your page. And, remember dwell time increases the bounce rate, both of which are SERP ranking factors.
Google’s Core Web Vitals also make it mandatory for websites to be secure. Enabling https protocol has just become mandatory if you want to rank on search engines. I recommend, you display the seal of trust on your website always.
Actionable: Seals of trust instil trust. It is mandatory to get a https protocol as quickly as possible. Not only does it secure your website and give visitors a sense of security, it will also give your website the much needed protection by keeping the bad bots away. This is not a what you ‘can’ do, this is ‘mandatory’.
Trend #22 – First-Party Cookies
The enactment of California’s CCPA and EU’s GDPR have limited the use of customer data. As a result, big businesses have seen ‘fines’ in millions of Euros because of violations of privacy in these countries.
The implications are huge and non-use of third-party cookies is the biggest digital marketing drawback in history. The enormous gap of not using 3rd party cookies impedes marketing. Since these cookies can help with data-rich insights to create ads and marketing campaigns, marketing strategies go for a toss. Today, marketers can only use data they own and cannot use technology to further their needs.
This brings to the fore first-party cookies collected with consent. Of course, we collected them with user permission, however, this can bring monumental changes to the marketing function.
Deploy first party cookie boxes enticingly, and using the data to drive an omnichannel marketing campaign is the only road ahead.
Actionable: No one wants to be on the wrong side of the law. We may as well comply and get things going before we miss the bus.
Conclusion…
I have mentioned the broad digital marketing trends expected in 2022. Since the online marketing function is about omnichannel marketing and has a lot of integrated workflows like Branding, SEO, SEM, SMM, Content marketing, Email marketing, Video marketing and Website design, I will post detailed trends on each of these trends in the coming weeks. I hope you like this read and you will flow with the trend with some wonderful ideas posted in comments.
Meanwhile, if you feel that you need to understand a trend better, we are only a form away.
The world is moving further online, because of the 2 year long COVID-19 pandemic. It has compelled all of us who have traditionally gone out to buy goods, to buy online due to lockdowns and restrictions imposed. 2 years have passed, and buying online has become a habit. The pandemic has made us more connected, and the economy has moved to digital at an amazing pace. As a result, marketers are compelled to develop a new web marketing focus. Necessity is the mother of invention.
With ever-connected customers and the age of online buying upon us, businesses are left with no other option but to move online. Those who were already on the bandwagon did well, and those who were getting there sped up. And, businesses that weren’t there should get there as quickly as possible.
Do you want to take your business online? I fully understand that some traditional and heavy businesses like real estate, mining, steel, car-making etc do not have an option to go completely online. They can leverage digital marketing, making the best use of the ever-connected customer.
Today, online businesses offering to sell products and services have prospered irrespective of the hard times, while those who weren’t online suffered. So, isn’t it time your business shifted to or developed an internet marketing focus?
The focus of any business, new or old, is to get more customers through the door. Many businesses have great confidence in their product and are of the opinion that in time, customers will walk in. Imagine, if you were making a purchase, would you walk in to buy just on the strength of products or services?
Traditional forms of marketing, such as advertising in newspapers, print ads in magazines, coupons, hoardings, and a host of others, are not that effective anymore. How many traditional telephone sets have you come across in the last 6 weeks. I have seen none and with the traffic, I hardly get to glance at a hoarding. Newspapers, who has the time, with Google news spewing them out hourly? Similarly, traditional marketing, at the most, only brings in a small trickle of customers.
Imagine, if there is a way to bring hoards of customers through the door at a fraction of the cost! Add to it the opportunity to offer your products and services to a global audience. Is it worth the shift? Businesses, today, should not ignore the possibilities of digital marketing channels which can offer a multitude of benefits.
The advantages of focusing on internet marketing
There are multiple advantages of internet marketing that cannot be neglected if you are an entrepreneur. If you are not on the internet today, you do not exist. Simple!
All traditional web marketing channels market locally, be it in a city, state or the country. However, online marketing has a much larger potential since it addresses almost every internet user across the planet.
Do you know how many customers have seen your hoardings or read your print ads? No, traditional marketing is hardly measurable, and there is no cost of acquisition that you can put your finger on. Whereas online marketing is accurately and highly measurable, and scalable. You can track and analyze data instantly and change the marketing strategy instantly, if required. You are in complete control.
By using web marketing channels, you can enable a two-way communication with your customers and prospects. This translates to offering better customers service and creating bespoke products and services for asking customers. You are also saving time and resources by cutting down on the communication time, looking proactive.
Online marketing channels can help find the right customers at the right time, using personalization. This is possible by creating lists and following the competition, all the while, communicating with your prospects across every stage of the buying process.
Using online marketing, you can do more for less, keeping your cost per acquisition low. Once things get measurable, they get actionable, and action drives a business.
Season or no season, you can engage the audience to generate brand loyalty and enable repeat business. Using loyalty schemes and other marketing sops, it is easy to create loyal customers at a fraction of the cost.
Getting started with digital marketing
Digital marketing has endless opportunities, as you have seen above. If you are getting there for the first time, it could seem intimidating with all the jargon and tech talk. It is not rocket science, neither is it a walk in the park.
If you are a small business or a startup, you could easily assume that it will take a lot of money and time. And, you will go back to traditional channels biding your time and crossing your fingers for your business to grow to an affordable stage.
Try to imagine the possibilities, with over 5 billion users using the internet or 60% global penetration, where you can take your business. Show up and be there for the opportunity to bear fruit. Why not today?
Do you still think you should put away the digital route to the future?
It is a myth that going digital takes too much money or time. Once you decide, it will be a matter of weeks to create your presence and begin talking to customers. Find the right digital agency that can create a wonderful set of digital channels for you.
Most of your customers are online
We spoke of 5 billion internet users worldwide. What do you think one of them would do when they need a product or a service? Or, if they want to buy your brand. They will search for it online!
And, you aren’t there and neither is your product or service!
It’s a pity, isn’t it? These 5 billion users think that if your business does not have an online presence, you are from the stone-age. However good your product or service may be, if you are not online, 60% of the world’s population will not find you. In which case, what are the chances that your business will grow.
And, as you assumed, if your business isn’t growing, you cannot go online. So, it’s a vicious cycle, and putting off the game-changing ‘go digital’ exercise will only reduce your opportunities.
When people look you up online, they will find out what others think of your products and services (reviews), and for local businesses, almost 90% of viewers will not approach you if you do not have excellent reviews.
Today, the connected customer is assuming that you do not run a legitimate business if you are not online. So, your business is out of the game and they will move to your competition. And whatever opportunity exists without an online presence is miniscule. What should you do?
Assess your competition
The competition is only hotting up. Even as a traditional business, you need to monitor your competition all the time. And, such information is not easily available in a traditional business landscape. If your business needs to grow, beat the competition. It is much easier to assess your competition online, that it is accurately measurable.
Assessing strengths and weaknesses of your own business and that of your competition, you can understand what’s working and what’s not. Be it the marketing strategy or consumer perception, these insights can help change your strategies and web marketing practices.
Research your competition to find out what digital marketing channels they use, what keywords they leverage, what kind of content they publish, and which influencers do they leverage? There are a lot of tools available online to collect this information – Ahrefs, SEMrush, Moz, Google alerts etc are some of the well-known tools available.
Similarly, there are many customer insight tools available that can help understand consumer perception. This information is critical to build sustainable web marketing strategy.
Always be there for your customers
By spreading the word across, you should be accessible to customers and prospects through your website or on social media. It is important to resolve issues and answer queries as quickly as possible.
The best way to keep in touch with your customers is to rank on top of search engines. Build a website (or get it built) and learn the basics of search engine optimization (SEO). Outranking competition is the first step to creating a successful business.
Use Goole Business to list your business with complete details to be found by customers and prospects easily.
Leverage time and your customers will come to you
Your website is your store, even if you have a traditional one. To be successful, ensure that your website is up to date all the time. Take care of it as though it is a traditional store.
With internet marketing, your web store reaches a global audience, and it is scalable. It is open 24 X 7 to the global population and the logistics of opening and closing a traditional store are out of the window. Does this increase the chances of your business growth?
Since your store is open even while you are sleeping, what is the first thing to do when you wake up? Address queries, fulfil orders and take care of service issues, at least communicate. This improves customer relationships and loyalty, all from your small physical space. And, we always see a proactive policy in friendly light.
More online marketing, less investment
Small businesses are always marketing on a shoe-string budget. When you look at advertising using Google AdWords or social media ads online, it is only wise to research properly and fine tune them to reach your target audience. Otherwise, you will only spray and pray while spending more money than required.
Again, choose your internet marketing channels carefully and wisely. Competition research can point you in the right direction by showing you what is working for them and what is not.
Strategize your web marketing
Do you have a website to showcase or are you looking forward to create one? Do you want to advertise online and looking for help or ways to reduce your budget?
The first step to achieving online success is to learn. And learning takes time. Learn while you earn is better, simultaneously growing your business, isn’t it?
Talk to us about anything and everything in digital marketing. The consultation is free, one time.
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