Marketing Articles

How to use search trends to fortify your 2023 DM strategy

The year that went by was full of turmoil - going out of the pandemic (read that as two years of restrictions and lockdowns), the war in Ukraine and a downtrend, rising inflation and dwindling personal finances. Search trends indicate a rosier story but conversion...

Link building strategy – Blockers and enablers

Read time: 12 minutes

Your link building strategy can derail if not built with care. Understand the blockers and enablers in the process.

Why score marketing leads?

Read time: 7 minutes

Scoring marketing leads is not an easy task. However, a little bit of effort will take your marketing and business to a different level. It is a growth hack that you cannot ignore.

Creating an Omnichannel Marketing Campaign – 6 keys to success

Today’s internet population suffers from data deluge and is social-media driven. This means, as a marketer, you need to run omnichannel marketing campaigns to ensure that every customer touch-point communicates a branded and holistic message in your marketing...

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