Optimizing for Search Articles

Understanding helpful content update and how to align your content

Read time: 10 minutes

Understanding the helpful content update is no rocket science. It is like filling up a questionnaire, but in what context? And, what you should do to align with it.

Google’s ‘helpful content’ update – What needs done?

Read time: 9 minutes

Google’s helpful content update is much-needed effort to weed out unnecessary toxins from search results across the internet.

Search intent optimization – A complete guide

Read time: 17 minutes

Did you know that search intent optimization is more important than search engine optimization. Are you taking care of it?

What, Why, How of Core Web Vitals – An implementation guide

Read time: 12 minutes

Core web vitals are vital web performance metrics that cannot be ignored by marketers. Here is a guide to understand and implement them

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