social media marketing

The Art of Being Sociable

Social Media Marketing enables you to build a brand,drive traffic and increase sales. Publishing great content, engaging followers, analyzing conversations and running paid social ads regularly will reap rich dividends for your business. Social media marketing is a highly cost-effective tool to drive your business engagement.

smm

SMM is Engagement!

No other digital markeitng process other than social media marketing gives your business the opportunity to engage with your customers on a one-to-one level. And that, is great leverage.

Social Media Marketing is to engage!

Almost everyone using the internet are on social media. No wonder then, 97% of marketers use social media marketing as a part of their marketing strategies. It is one of the most cost-efective marketing strategies to engage and convert customers. Is your business leveraging it?

With over 70% of US population using at least one social media channel today, it is expected that over 3.1 billion users will be using it by 2021. That is a lot of traffic and even at miniscule percentages, the conversion results could be huge, when leveraged properly and put to good use.

Social media marketing creates a heightened consumer reception environment, making it easier to convert.

Why Social Media Marketing?

Brand Recognition

Most social media platforms are free to use, and with great content and branding, they are ideal channels to improve brand awareness.

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* Engagement enabler

Social media platforms are designed for people to engage with one another. As a business, these are great to engage with your customers on a one-to-one level at every stage of their conversion journey. Be it re-marketing, potential leads, present customers or customer service, you get multiple engagement options using conversations, posts and ads. What better way to create your brand at the grass-roots.

* Content promotion

Creating and sharing content on a continued basis is necessary to market your business online. Most businesses uses social media platforms to push their content that they worked hard on. The reason is that they get more and relevant eyeballs in addition too adding value to readers and potential customers. A consistent branding guideline to push that content out there can go a long way in establishing your visual brand, in addition to awareness.

* Social is for sharing

Social sharing is highly impactful for a brand since it extends the reach. And, if your post is engaging and worth the salt, it will be shared and re-shared a.k.a goes viral. Some good posts also creates an emotional attachment with the brand and some turn unforgettable. You can share your own blog posts and related blog posts from other websites to engage your audience through social media marketing.

* Creating insightful content

Content for social branding should not only be insightful but also conversational. The simpler the content is, the better. Once you share content on the social media platforms, it is a good practice to strike up conversations. Most audiences will return the favour and that will go a long way in creating word-of-social for your brand.

Social media marketing costs

Publishing or advertising using social media marketing is easy and controlled. Did you know that the cost of using social is about 5% of direct mailing?

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Sed at lacus vitae augue egestas pulvinar ultricies nec nisi. In aliquet velit sed eros facilisis, in tempus eros imperdiet. Aenean mollis urna aliquet orci placerat porttitor. Aenean tincidunt urna sed faucibus sodales. Donec sit amet eros eros. Duis volutpat arcu at efficitur molestie. Pellentesque gravida dolor risus, a sollicitudin arcu euismod sit amet.

Curabitur dapibus at felis quis interdum. Etiam at elementum ligula. Aliquam efficitur ante eget viverra molestie. Donec rutrum tellus a ex accumsan varius. Etiam aliquam libero et finibus finibus. Cras vel nunc eget metus fringilla consectetur. Aenean sed lacinia turpis. Nullam porttitor lobortis mauris at blandit. Quisque aliquam diam felis, at fermentum metus dignissim in. Mauris sagittis dolor sed venenatis scelerisque.

Inbound Traffic

Publishing interesting and good quality content can add to your website inbound traffic, thus adding to your SEO efforts. Consistency is the key.

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* Establish authority

If you can leverage social media holistically across relevant platforms, they can help create content cycles that will ensure engagement. By following the competition, you can gain insights into the kinds of content that drive inbound traffic, in turn you can use these insights to tweak your content thus establishing authority. This will ensure a sharing ecosystem and creates a flow of exponential traffic.

* Organic boost to SEO

Although social media platforms do not directly impact your search engine rankings, they will create a quantifiable exposure for your business which in turn will expand reach. Once you establish authority in your niche, you will find influencers link to your content or re-purpose it. This has a positive influence on your search engine optimization efforts across the internet. Ensure that the entire process is organic and not paid for, for long lasting effects.

* Innovation with social media marketing

While engaging and building your brand on social media, you will receive feedback through engagement, filter and check if you have missed out on some ideas coming through. Listen to your audience, tap into them, ask probing questions and it is easy to find some new and innovative ideas to drive better engagement and build your brand.

* Customers and comfort zones

Customers are ever-changing and evolving and there is no better platform to understand this, than social media marketing. On these platforms, you will be on your toes, engaging and tweaking your marketing skills. You need to evolve to customer needs and that will keep you out of your comfort zone, all the time. The power and the “sociability” of social media should be well thought upon for the best ROI.

Higher Conversion Rates

A good SMM campaign is worth 100% more than outbound markeitng tactics in terms of traffic and conversion due to brand awareness and trust.

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Lorem ipsum dolor sit amet, consectetur adipiscing elit. In mi nunc, facilisis sed erat sed, interdum suscipit nisl. Donec ut ligula sed dolor accumsan placerat. Ut sed felis vitae augue condimentum viverra. Praesent condimentum magna sit amet dui interdum sodales. Ut tincidunt ipsum leo, nec hendrerit odio fermentum at. Cras sit amet nibh lacus. Ut a risus id libero pellentesque consectetur. Vestibulum ornare pulvinar laoreet. Cras non scelerisque tortor, et rutrum sapien.

Sed at lacus vitae augue egestas pulvinar ultricies nec nisi. In aliquet velit sed eros facilisis, in tempus eros imperdiet. Aenean mollis urna aliquet orci placerat porttitor. Aenean tincidunt urna sed faucibus sodales. Donec sit amet eros eros. Duis volutpat arcu at efficitur molestie. Pellentesque gravida dolor risus, a sollicitudin arcu euismod sit amet.

Curabitur dapibus at felis quis interdum. Etiam at elementum ligula. Aliquam efficitur ante eget viverra molestie. Donec rutrum tellus a ex accumsan varius. Etiam aliquam libero et finibus finibus. Cras vel nunc eget metus fringilla consectetur. Aenean sed lacinia turpis. Nullam porttitor lobortis mauris at blandit. Quisque aliquam diam felis, at fermentum metus dignissim in. Mauris sagittis dolor sed venenatis scelerisque.

Elements to Keep in Mind

SMM & Audience

Different social media channels have different audience profiles. Instead of spraying your content, focus on each channel with a tuned SMM strategy.

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Lorem ipsum dolor sit amet, consectetur adipiscing elit. In mi nunc, facilisis sed erat sed, interdum suscipit nisl. Donec ut ligula sed dolor accumsan placerat. Ut sed felis vitae augue condimentum viverra. Praesent condimentum magna sit amet dui interdum sodales. Ut tincidunt ipsum leo, nec hendrerit odio fermentum at. Cras sit amet nibh lacus. Ut a risus id libero pellentesque consectetur. Vestibulum ornare pulvinar laoreet. Cras non scelerisque tortor, et rutrum sapien.

Sed at lacus vitae augue egestas pulvinar ultricies nec nisi. In aliquet velit sed eros facilisis, in tempus eros imperdiet. Aenean mollis urna aliquet orci placerat porttitor. Aenean tincidunt urna sed faucibus sodales. Donec sit amet eros eros. Duis volutpat arcu at efficitur molestie. Pellentesque gravida dolor risus, a sollicitudin arcu euismod sit amet.

Curabitur dapibus at felis quis interdum. Etiam at elementum ligula. Aliquam efficitur ante eget viverra molestie. Donec rutrum tellus a ex accumsan varius. Etiam aliquam libero et finibus finibus. Cras vel nunc eget metus fringilla consectetur. Aenean sed lacinia turpis. Nullam porttitor lobortis mauris at blandit. Quisque aliquam diam felis, at fermentum metus dignissim in. Mauris sagittis dolor sed venenatis scelerisque.

Listen & Engage

Your content will attract prosepcts. Regular analysis of content performance, engaging and conversing with prospects is very critical to SMM success.

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Lorem ipsum dolor sit amet, consectetur adipiscing elit. In mi nunc, facilisis sed erat sed, interdum suscipit nisl. Donec ut ligula sed dolor accumsan placerat. Ut sed felis vitae augue condimentum viverra. Praesent condimentum magna sit amet dui interdum sodales. Ut tincidunt ipsum leo, nec hendrerit odio fermentum at. Cras sit amet nibh lacus. Ut a risus id libero pellentesque consectetur. Vestibulum ornare pulvinar laoreet. Cras non scelerisque tortor, et rutrum sapien.

Sed at lacus vitae augue egestas pulvinar ultricies nec nisi. In aliquet velit sed eros facilisis, in tempus eros imperdiet. Aenean mollis urna aliquet orci placerat porttitor. Aenean tincidunt urna sed faucibus sodales. Donec sit amet eros eros. Duis volutpat arcu at efficitur molestie. Pellentesque gravida dolor risus, a sollicitudin arcu euismod sit amet.

Curabitur dapibus at felis quis interdum. Etiam at elementum ligula. Aliquam efficitur ante eget viverra molestie. Donec rutrum tellus a ex accumsan varius. Etiam aliquam libero et finibus finibus. Cras vel nunc eget metus fringilla consectetur. Aenean sed lacinia turpis. Nullam porttitor lobortis mauris at blandit. Quisque aliquam diam felis, at fermentum metus dignissim in. Mauris sagittis dolor sed venenatis scelerisque.

Punctual Calendar

Just having a presence on SMM is no good. You need to publish engaging content with regularity. Having a publishing calendar will be helpful.

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Lorem ipsum dolor sit amet, consectetur adipiscing elit. In mi nunc, facilisis sed erat sed, interdum suscipit nisl. Donec ut ligula sed dolor accumsan placerat. Ut sed felis vitae augue condimentum viverra. Praesent condimentum magna sit amet dui interdum sodales. Ut tincidunt ipsum leo, nec hendrerit odio fermentum at. Cras sit amet nibh lacus. Ut a risus id libero pellentesque consectetur. Vestibulum ornare pulvinar laoreet. Cras non scelerisque tortor, et rutrum sapien.

Sed at lacus vitae augue egestas pulvinar ultricies nec nisi. In aliquet velit sed eros facilisis, in tempus eros imperdiet. Aenean mollis urna aliquet orci placerat porttitor. Aenean tincidunt urna sed faucibus sodales. Donec sit amet eros eros. Duis volutpat arcu at efficitur molestie. Pellentesque gravida dolor risus, a sollicitudin arcu euismod sit amet.

Curabitur dapibus at felis quis interdum. Etiam at elementum ligula. Aliquam efficitur ante eget viverra molestie. Donec rutrum tellus a ex accumsan varius. Etiam aliquam libero et finibus finibus. Cras vel nunc eget metus fringilla consectetur. Aenean sed lacinia turpis. Nullam porttitor lobortis mauris at blandit. Quisque aliquam diam felis, at fermentum metus dignissim in. Mauris sagittis dolor sed venenatis scelerisque.

SMM advertising

It is smart to enhance your content audience using SMM advertising and run it with the same discipline as your search engine marketing process.

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* Facebook Ads

They have been there for a while, however, it is only recently that advertisers are finding results. Facebook Ads come with many interesting and unique targeting options. Since Facebook leverages personal data to serve ads, the advertising here is not about keywords but about interests and likes which are not a part and parcel of traditional PPC networks like Adwords. Using Facebook ads, you can now target Instagram too.

* LinkedIn Ads

LinkedIn is a huge professional network that helps businesses and people connect with each other. With over 650 million professionals using it actively, it does make more sense advertise B2B services. Targeting LinkedIn is different – you can use industry, function, job titles etc to filter your ads making them more focussed and effective. This can greatly help your business to improve branding, increase conversions across the professional landscape. Obvious, targeting decision-makers can make your ads lean and effective.

* Twitter Ads

There are millions of hashtags and tweets posted across twitter everyday. Sponsored tweets, as twitter ads are known, you can target your ads based on device, gender, interests and also keywords and hashtags. In addition to relevant display of your ads, Twitter also helps you grow followers and branding. By running twitter ads to your profile, you can build a long term social media following.

* Amazon Ads

Surprised, yes Amazon also has a PPC network of its own since 2010. If you deal in products and sell and advertise on Amazon, Amazon Ads can be the best to keep your products on top of Amazon search. With a self service platform and the capability to offer product-based ad formats, advertising on Amazon is the easiest way to drive your sales. Did you know that Amazon is the second largest search engine after Google when it comes to product search. Well, what are you waiting for?

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