SMM is Engagement!
No other digital markeitng tool or process other than social media marketing gives your business the opportunity to engage with your customers at a one-to-one level. And, that, is great leverage.
Social Media Marketing is to engage!
Everyone, well, almost everyone using the internet are on social media. No wonder then, 97% of marketers use social media marketing as a part of their marketing strategies. SMM is one of the most cost-efective marketing strategies to engage and convert customers. Is your business leveraging it?
With over 70% of US population using at least one social media channel today, it is expected that over 3.1 billion users will be using it by 2021. That is a lot of people and even at miniscule percentages, the expected results could be huge, when leveraged properly and put to good use.
SMM creates an environment where consumer reception is heightened, making it easier to convert.
Why Social Media Marketing?
Most SMM platforms are free to use, and with great content and branding, it is an ideal channel to improve brand awareness, personality and voice.
Low or no Cost
Publishing or advertising on social media is easy and controlled with great analytics. To add, the cost of usig SMM is about 5% of the cost of direct mailing.
Publishing interesting and good quality content can add to your website inbound traffic, thus adding to your SEO efforts. Consistency is the key.
Higher Conversion Rates
A good SMM campaign is worth 100% more than outbound markeitng tactics in terms of traffic and conversion due to brand awareness and trust.
Elements to Keep in Mind
SMM & Audience
Different social media channels have different audience profiles. Instead of spraying your content, focus on each channel with a tuned SMM strategy.
Listen & Engage
Your content will attract prosepcts. Regular analysis of content performance, engaging and conversing with prospects is very critical to SMM success.
Just having a presence on SMM is no good. You need to publish engaging content with regularity. Having a publishing calendar will be helpful.
It is smart to enhance your content audience using SMM advertising and run it with the same discipline as your search engine marketing process.
* Facebook Ads
They have been there for a while, however, it is only recently that advertisers are finding results. Facebook Ads come with many interesting and unique targeting options. Since Facebook leverages personal data to serve ads, the advertising here is not about keywords but about interests and likes which are not a part and parcel of traditional PPC networks like Adwords. Using Facebook ads, you can now target Instagram too.
* LinkedIn Ads
LinkedIn is a huge professional network that helps businesses and people connect with each other. With over 650 million professionals using it actively, it does make more sense advertise B2B services. Targeting LinkedIn is different – you can use industry, function, job titles etc to filter your ads making them more focussed and effective. This can greatly help your business to improve branding, increase conversions across the professional landscape. Obvious, targeting decision-makers can make your ads lean and effective.
* Twitter Ads
There are millions of hashtags and tweets posted across twitter everyday. Sponsored tweets, as twitter ads are known, you can target your ads based on device, gender, interests and also keywords and hashtags. In addition to relevant display of your ads, Twitter also helps you grow followers and branding. By running twitter ads to your profile, you can build a long term social media following.
* Amazon Ads
Surprised, yes Amazon also has a PPC network of its own since 2010. If you deal in products and sell and advertise on Amazon, Amazon Ads can be the best to keep your products on top of Amazon search. With a self service platform and the capability to offer product-based ad formats, advertising on Amazon is the easiest way to drive your sales. Did you know that Amazon is the second largest search engine after Google when it comes to product search. Well, what are you waiting for?