Internet Marketing Articles

Building a Brand to Beat Competition

In today’s hyper-competitive market, building a brand that stands out is no longer optional—it’s a necessity. A strong brand doesn’t just differentiate your business; it creates an emotional connection with your audience, fosters loyalty, and drives long-term success....

How to use search trends to fortify your 2023 DM strategy

The year that went by was full of turmoil - going out of the pandemic (read that as two years of restrictions and lockdowns), the war in Ukraine and a downtrend, rising inflation and dwindling personal finances. Search trends indicate a rosier story but conversion...

September 2022 core update – Swings your way?

Read time: 6 minutes

Will the September 2022 broad core update swing SERPs badly? What do you think?

Link building strategy – Blockers and enablers

Read time: 12 minutes

Your link building strategy can derail if not built with care. Understand the blockers and enablers in the process.

AI SEM – Leveraging your Ad spend with AI and ML

AI SEM – Leveraging your Ad spend with AI and ML

The online advertising world or the SEM industry is very compact yet a complex one. Search advertising or search engine marketing as some would prefer to call it, are being mainstreamed in myriad ways with the use of artificial intelligence (AI) and machine learning algorithms. And these changes have a significant, if not a critical influence on how you approach your search advertising.

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