Internet Marketing Articles

How to use search trends to fortify your 2023 DM strategy

The year that went by was full of turmoil - going out of the pandemic (read that as two years of restrictions and lockdowns), the war in Ukraine and a downtrend, rising inflation and dwindling personal finances. Search trends indicate a rosier story but conversion...

September 2022 core update – Swings your way?

Read time: 6 minutes

Will the September 2022 broad core update swing SERPs badly? What do you think?

Link building strategy – Blockers and enablers

Read time: 12 minutes

Your link building strategy can derail if not built with care. Understand the blockers and enablers in the process.

Understanding helpful content update and aligning your content

Read time: 10 minutes

Understanding the helpful content update is no rocket science. It is like filling up a questionnaire, but in what context? And, what you should do to align with it.

AI SEM – Leveraging your Ad spend with AI and ML

AI SEM – Leveraging your Ad spend with AI and ML

The online advertising world or the SEM industry is very compact yet a complex one. Search advertising or search engine marketing as some would prefer to call it, are being mainstreamed in myriad ways with the use of artificial intelligence (AI) and machine learning algorithms. And these changes have a significant, if not a critical influence on how you approach your search advertising.

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