digital marketing consulting
Marketing consulting
You have the best talent working on your marketing team. Are you getting expected results? If yes, all good. If no, why? Does your team need help with experience? The solution is a ‘digital marketing consultant‘who can help think out of the box and create new possibilities and avenues to skyrocket your growth.
Marketing is not a timetable, it is continuous innovation. Is your team innovating? Do you need new experiential deas to create better opportunities?
A marketing consultant drives innovation
Website traffic is not about numbers, it is about relevant traffic and maximizing conversions. It is not about growing website traffic; it is about growing relevant traffic. Most businesses measure marketing success by traffic numbers and conversion percentages, while a marketing consultant measures it on conversion rates and relevance and keeps tweaking your marketing strategy.
First, do you have the right metrics?
Not sure, it is time to change the perspective towards your data!
A marketing consultant measures it after deep analytics, in terms of relevant traffic and conversions. The use of AI may help, depending on your domain and strategy.
Is your team measuring traffic or prospects?
Which is the focus area? And which visitors will you focus on?
Our marketing consultants can offer amazing insights into your traffic data, helping you to convert more with right focus and strategies. These insights are about relevant traffic customised to guide you on tweaking your marketing strategy to attract the right prospects. Our marketing consultants work on your side of the table.
Marketing can get overwhelming. A marketing consultant can help.
Brand strategy consulting
We help you create an outstanding brand and brand assets through consumer perception analysis, business trends, competition and product value.
The branding process
We have been branding a lot of online businesses since 2002, followed up by a workable, bespoke digital marketing strategy which has worked wonders for many clients. Slowly but steadily, we have built a team of branding professionals who work from your end of the table with a 100% ownership for success.
Strategic marketing, sales experience and finances are a major part of team analytics. They understand your holistic branding needs before chalking out a practical and cost-effective strategy for success.
We first gather relevant marketing data, do incisive competition research and identity consumer markets. The data collected is further filtered and processed for outcomes on business trends, competition analysis, product value and consumer perception of your brand.
The next step is to understand your marketing goals, discuss and tweak as required, and develop an overall brand strategy. The affected pieces in the current scenario could be packaging and logo design, placement, pricing, SEM campaigns, and customer service. In fact, the entire marketing strategy. With inputs on brand positioning, we can plan advertising mediums and distribution with customer demographics in mind.
Besides marketing consulting, we also execute result-focussed branding strategies with utmost care and on a stipulated budget.
SEO consulting
Organic rankings are critical to every business. SEO, thus, is an important marketing initiative that needs a few semi-technical skills to manage and get ahead.
SEO isn't working?
Search engines and their interpretation of keywords and intent changes daily. Organic ranking is a major goal, however, we understand it is not the only one. The aim is to generate more business through search engine optimization practices, so the endgame is to convert. We, as SEO consultants, walk the extra mile to ensure that establishing a brand and ranking in keywords converts to sales. As SEO marketing consultants, we offer:
- Audit, rectify, or create a workable and effective SEO strategy, in line with past marketing efforts and budgets and future objectives.
- Organic search engine management and analytics using pure white-hat SEO practices.
- Plan and deploy goal-oriented campaigns for best rankings, conversions and business growth.
- Bring over 19 years of SEO experience to work on your side of the table.
- Focus on customers and traffic and not on search engines to ensure best conversion rates from organic traffic.
As SEO consultants, we bring a few out-of-the-box methodologies mixed with proven strategies and our experience that has worked well for many clients. We also execute SEO strategies after due discussion and customizing them for your business.
SMM consulting
SMM creates and enhances brand awareness for small businesses owners through social media platforms. Build a sociable brand to grow faster.
Social media is no stranger!
Social media marketing has been around for years and it is one of the best tools to brand your business and engage your customers creatively and easily. Managing your social media marketing efforts seem easy, but you will get only as many results. SMM in 2022 will be complicated and not as easy as it seems unless you want to just skim the surface. To make the most of it, you will need some SMM consulting services. We have been there and done that ever since social media was born. We offer:
- Building and creating SMM strategies after our audit, for your business with a focus on most important platforms.
- Create comprehensive competition analysis to ensure that you are doing your best.
- Isolating, strategising and planning influencer marketing practices.
- Social community building and monitoring policies.
- Content deployment on social media and strategies to use content to drive prospects.
We offer comprehensive help on social media management as above and besides, talk to our in-house marketing consultant to execute your social media strategies after due discussion and planning.
Strategy consulting
Taking your business to the next level gets easier with our marketing consultants. Revamp and audit your marketing processes in real time for best value.
Holistic digital marketing strategy
As digital marketing consultants, we leverage your existing business model to delve deep and find the actual market potential. The next step would be to create a complete digital marketing strategy that will enable you to achieve your business goals. As consultants, we will:
- Evaluate entire existing digital marketing strategy including SEO, SEM, SMM and email marketing, and audit them to ramp up results.
- Look deeply into branding objectives and ensure that it resonates best with customers and prospects.
- Audit and improve customer engagement and conversation to the next-gen levels.
- Check and improve synergies between marketing initiatives and platforms used like blog, SEO, SMM and others.
- Guide existing marketing team on better management of email marketing, local marketing and other initiatives.
- Keep a close eye on analytics using various tools like heat maps and other touch points to ensure consistent growth and engagement.
- Find new business opportunities and markets besides engaging with present customers and prospects for feedback and suggestions to helpm tweak your marketing strategy.
Our expertise in digital marketing consulting is very long and a fruitful one. As a marketing consultant, we also ensure that your business leverages online marketing to the hilt. Besides consulting, we also offer execution plans that can be discussed across the table.
There is no going wrong when you embrace experience. Experience is a teacher. Along with a team, it pays to have a marketing consultant.
SEM consulting
Paid search can be effective as well as painful. The need for SEM consulting is critical because a little bit of wisdom here can save a lot of money.
PPC Ads leaking money?
Paid search is a difficult monster to make sense of. The intricacies and domain-based factors need to be balanced with great care to get the best bang for your buck. The confusing and time-consuming management of paid search engine marketing is best left to experts. If you are looking to maximize your ROI on PPC, SEM consulting is your best bet. As a part of our digital marketing consulting services, we offer best AdWords strategies to:
- Decrease in PPC costs without changing the results through proper planning and audit of present campaign scenario.
- Maintain your click volumes, all the while cutting your spend by as much as 30%.
- Improved number of impressions while decreasing CPC by as much as 20%.
- Ad group CTR improvements through optimized text ads, growth rates up to 200% or more.
- Improve average Quality Scores to around 7 of 10 that can reduce CPC by over 40%, keeping the conversion volumes constant.
We have some excellent experience in SEM consulting and have helped many clients bring out the best in PPC advertising. We understand the value of money Vs. opportunities here. Besides SEM consulting, we also undertake execution contracts at affordable prices.
Content marketing consulting
Content marketing is not about writing and publishing on a WordPress blog or social media. It is about getting the most eyeballs for your content.
Content is king!
Content marketing helps get more people to see your content, engage them with an intention of converting into customers soon. Your content needs to be spot-on with information, engagement, and the best ingredients for your niche. Content marketing in 2022 is only getting complicated and consulting is the need of the day. Most businesses do not realize its importance. As content marketing consultants, we focus on:
- Advice on content marketing tactics and planning it.
- Audit and assess your current content marketing efforts.
- Strategise and plan content marketing initiatives to support your inbound marketing.
- Advice on content creation, using keywords and creating a content marketing plan, besides blogging and social media practices.
We began as a content creation and marketing agency in 2003 and the experience over the years in various domains has been profound. We intend to put it into action for you.
Besides content marketing consulting, we also offer content creation and marketing strategy execution strategies in various domains, including technology, retail and others.
Need expertise?
At efficaci, we deliver deep-expertise consulting that has been accumulated over the last decades of digital marketing. This brings a lot of history and expereince to your table that can help you turn tables on your competition.
With multi-domain expertise, we know what works and how. Use our expertise to add value to yoru team and conquer the domain, with ease. Talk to us, today.
The first consultancy is on the house – FREE!