• Create Content

    • The first step to content marketing is creating content.

    Creating relevant and useful content to solve a visitor's issue is the secret to successful content marketing and not pitching products and services.

    • Make sure that your content addresses a specific issue
    • Content should not promote your products or services
    • Remember customer intent is more important to indexing than ever

    Create Content
  • Boost traffic

    • Drive traffic to your website.

    Value and relevance add to your bottom-lines by attracting more visitors. You can analyse your own reactions to content you receive everyday, those that SELL `{`you could say SPAM`}` and those that add value to you.

    • Increase your sales through improved traffic
    • Reduce costs since content marketing cost much less than PPC
    • Attract quality customers who will be more loyal

    Distribute Content
  • Empower Marketing

    • Every form of marketing needs content.

    Irrespective of the marketing mix or strategies that you use, quality content is always critical to success. Content marketing, thus, is an integral part of marketing at all levels.

    • SEO – Consistent and quality content is always rewarded
    • PPC – Only the best copywriting works
    • Inbound – Content is to key to generate quality leads
    • SMM – Works best with great content

    Bespoke Content
  • Content is Key

    • Build brand authority and backlinks

    The only way to build brand authority is by creating and distributing great content. Establishing an expertise in the eyes of the visitor is crucial as is link-building for SEO

    • Every branding effort begins with great content
    • Depending on your distribution, create high PR links
    • The better your content, the better the branding and SEO

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    efficaci - bespoke digital marketing strategies and execution.

    Understanding your business vision and mission is important to help create the right marketing roadmap for your success.

    Talk to us, today!