How To Articles

SEO for beginners  – A bird’s-eye-view

Brief, unnecessary history Search Engine Optimisation is a common enough term almost anyone online understands. However, this article is an eagle's eye-view on SEO for beginners. SEO has been there for ages. According to multiple online sources, the acronym ‘SEO’ was...

Creating an Omnichannel Marketing Campaign – 6 keys to success

Today’s internet population suffers from data deluge and is social-media driven. This means, as a marketer, you need to run omnichannel marketing campaigns to ensure that every customer touch-point communicates a branded and holistic message in your marketing...

Impactful blog – How to write one?

Read time: 7 minutes

Why create impactful blogs? They make all the difference in readership and with it, content marketing works in tandem.

Psychology marketing for more leads – 8 principles

Read time: 12 minutes

Did you know that audience psychology is critical to create an effective psychology marketing strategy?

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