Internet Marketing Articles

Google’s ‘helpful content’ update – What needs done?

Read time: 9 minutes

Google’s helpful content update is much-needed effort to weed out unnecessary toxins from search results across the internet.

Why score marketing leads?

Read time: 7 minutes

Scoring marketing leads is not an easy task. However, a little bit of effort will take your marketing and business to a different level. It is a growth hack that you cannot ignore.

SEO for beginners  – A bird’s-eye-view

Brief, unnecessary history Search Engine Optimisation is a common enough term almost anyone online understands. However, this article is an eagle's eye-view on SEO for beginners. SEO has been there for ages. According to multiple online sources, the acronym ‘SEO’ was...

Creating an Omnichannel Marketing Campaign – 6 keys to success

Today’s internet population suffers from data deluge and is social-media driven. This means, as a marketer, you need to run omnichannel marketing campaigns to ensure that every customer touch-point communicates a branded and holistic message in your marketing...
AI SEM – Leveraging your Ad spend with AI and ML

AI SEM – Leveraging your Ad spend with AI and ML

The online advertising world or the SEM industry is very compact yet a complex one. Search advertising or search engine marketing as some would prefer to call it, are being mainstreamed in myriad ways with the use of artificial intelligence (AI) and machine learning algorithms. And these changes have a significant, if not a critical influence on how you approach your search advertising.

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