SEO for Visitors
Search engines evolve daily, makes sense for a website audit regimen.
Search engine optimization, well executed, ensures that every page of your website is search-friendly for better visibility and branding.
- Get your website audited frequently
- Your content should be awesome & unique
- Every landing page should be indexable
Channelize your SEO efforts towards visitors and not search engines.
Your SEO strategy should focus on catering to visitor intent with fast CX instead of link building. Apart from the regular off-page activities, building a brand is critical.
- Ensure that your CX is fast & spot-on
- Create a lot of quality content that is informative
- Content should be distributed across high PR assets
Build a loyal customer base with conversion optimization.
Conversion optimization is a part of SEO that ensures your visitor conversion rates improve and stay that way. Integral to CX, it is highly critical to ensure online success.
- Make sure that your website is optimized
- Navigation should be fast & super easy
- CTA placement should be in-line with user & page intent
Analyse with analytics, measure your conversions to plan ahead.
Only SEO is not enough. Every business is unique and gets differently profiled visitors, the secret is to understand the traffic & create conversion strategies.
- Measure analytics & analyze traffic
- Focus on opt-out profiles and not opt-ins
- Plan re-marketing efforts to get more customers.
efficaci - bespoke digital marketing strategies and execution.
Understanding your business vision and mission is important to help create the right marketing roadmap for your success.