The online advertising world or the SEM industry is very compact yet a complex one. Search advertising or search engine marketing as some would prefer to call it, are being mainstreamed in myriad ways with the use of artificial intelligence (AI) and machine learning algorithms. And these changes have a significant, if not a critical influence on how you approach your search advertising.
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Over 2.4 billion people across the globe and 70% Americans use social media and it is critical that businesses leverage the channel with best SMM practices to shore up their bottom-lines. AI SMM can bring in better ROI.
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AI SEO is the future of marketing and there is no denying that without AI, SEO will remain nascent while search engines become powerful by the day.
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Artificial Intelligence or AI is what it is – artificial. A software that can learn from enormous amounts of data that it is fed. AI has been an ambiguous concept until recently, and no marketer wanted it to touch it with a bargepole or make it a part of his digital marketing strategy or learn/ implement “AI marketing”.
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Cloud computing is no simple term, but it is neither as complicated as you may think. This post gives you the simplest definition of what cloud computing […]
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Choosing the right digital marketing agency is a challenge for all businesses, big or small. This is a critical factor that can make or break your profitability.
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How to create a digital marketing strategy keeping the most critical factors in mind.
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