The Gist: An insight into the plight of SMB entrepreneurs during the ongoing COVID-19 lockdown. Please read completely, or I recommend not to waste your time. As […]
Read more
Blog
Is COVID-19 quarantine or isolation a colossal waste of time?
First, I hope you and your family are safe and in great health in this time of the pandemic, what we call the COVID-19. I shall not […]
Read more
Digital Marketing – The perspective of a seasoned marketer – Realization dawns
I have been listing a few new year digital marketing article to read. I am awed with the sheer numbers published. After reading about 25 of them with great interest with an intent to learn
Read more
AI SEM – Leveraging your Ad spend with AI and ML
The online advertising world or the SEM industry is very compact yet a complex one. Search advertising or search engine marketing as some would prefer to call it, are being mainstreamed in myriad ways with the use of artificial intelligence (AI) and machine learning algorithms. And these changes have a significant, if not a critical influence on how you approach your search advertising.
Read more
AI SMM – How AI can transform social media marketing?
Over 2.4 billion people across the globe and 70% Americans use social media and it is critical that businesses leverage the channel with best SMM practices to shore up their bottom-lines. AI SMM can bring in better ROI.
Read more
Leveraging AI SEO is the way ahead for marketers
AI SEO is the future of marketing and there is no denying that without AI, SEO will remain nascent while search engines become powerful by the day.
Read more
AI-Based Marketing – 12 winsome AI ideas to leapfrog your efforts
Artificial Intelligence or AI is what it is – artificial. A software that can learn from enormous amounts of data that it is fed. AI has been an ambiguous concept until recently, and no marketer wanted it to touch it with a bargepole or make it a part of his digital marketing strategy or learn/ implement “AI marketing”.
Read more
Is cloud computing for you? A 2019 perspective.
Cloud computing is no simple term, but it is neither as complicated as you may think. This post gives you the simplest definition of what cloud computing […]
Read more
How to choose the right digital marketing agency?
Choosing the right digital marketing agency is a challenge for all businesses, big or small. This is a critical factor that can make or break your profitability.
Read more
Digital Marketing Strategy – Points to ponder while creating one
How to create a digital marketing strategy keeping the most critical factors in mind.
Read more
Recent Comments